1. Chapter 10: The popularity of cultural heritage attractions
Introduction
Attributes of the popularity of cultural heritage attractions
Product attributes
Experiential attributes
Marketing attributes
Cultural attributes
Leadership attributes

2. Cultural differences as determinants of destination popularity
The tourist ‘bubble’
South Africa versus New York
The influence of crime on destination popularity – the case of Cape Town

3. The most-visited (popular) cultural heritage attractions and sites in cultural tourism worldwide – the ATLAS survey
Elements of distinctiveness in the image of a cultural destination
The most-visited cultural heritage sites in South Africa and sub-Saharan Africa
Summary