1. Speed
Youth 4 road safety

2. Speedy team Visar Palloshi Miguel Angel Perez Rodriguez
Marina Shchekina
Alexandru Ciobanu
Bojan Bozhinovski

3. Idea
To rise the awareness of people about the danger of overpassing the speed limit
Marketing campaign objective: pointing out the risk that even small increase on the car speed can matter, not only for the driver but for all the actors in the road

4. Target Group
New generations, digital oriented and using social media in a daily basis:
New drivers (2 years experience in driving)
Young drivers (18-30 years old)

5. ACTIVITY PLAN Posting on Facebook Posting on Instagram Flyers
Advertising in popular youth websites and in apps

6. Budget 1 month Posting on Facebook - 20 eu/day x 30 days = 600 eu =
Posting on Instagram - 20 eu/day x 30 days= 600 eu
Flyers
Printing - 0,25 eu x = 250 eu
Promoting = 1 month ( 12 h x 4 weeks ) x 3 people x 4eu/hour = 576 eu
Advertising in popular youth websites and in apps – 25eu/day x 30 days = 750 eu
Total = 2,776 eu
Estimated to reach people

7. Inspiration worldwide

9. Our idea

10. we don't need to hurry up, we will be on time anyway #Arriba #speedyteam

11. Thank you for your attention