1. Mobile Imaging 2.0 Tony Henning – Senior Analyst, Mobile Imaging The 6Sight Report thenning@6sight.com

2. Camera Sales: 2004 – 2013 Millions of units

3. Still Room for Growth

4. Ubiquity Its the camera you always have with you Connectivity Always connected: to family, friends, colleagues to the internet to the world Camera-phone advantages vs. standalone cameras: 2000 – 2009

5. Image quality = Unsatisfactory Hardware design / ergonomics = Awkward Software design / interface = Impenetrable Transfer options = Too few, too complicated Interoperability = Virtually none Data plans = Expensive, complex Networks = Too slow, spotty coverage Mobile imaging ecosystem = Nonexistent – immature Initial Inhibitors to Mainstream Usage

14. Resolution Trends: 2005 – 2013

15. Resolution Trends: 2009 – 2013

16. Resolution: U.S. Handsets

17. Resolution: U.S. vs Global

18. MMS Growth: U.S. & Global

19. Steadily increasing resolution VGA > 1.3MP > 2MP > 3MP > 5MP > 8MP > 12MP > 20MP >> ?? Improving sensors Size (1.75 µm > 1.4 µm > 1.1 µm > 0.9 µm), sensitivity (FSI > BSI > Quantum Film) Auto-focus Table stakes for premium phones, becoming mainstream (even the iPhone); new technologies beginning to appear Improving video capabilities Capture & playback VGA @ 30 fps > 720p > 1080p (2011~2012) DSC features anti-shake, face detection & recognition, blink detection, red-eye removal, smile shutter, panorama stitching, scene modes, sophisticated metering/focusing schemes, mechanical shutters, Xenon flash Camera-Phone Trends 2010

20. Impressive displays Larger, tighter, deeper palettes, AMOLED/TV technology, accelerometers, multi-touch interfaces (pico projectors already on the market) Geo-tagging GPS increasingly common (in 21% of all handsets in 2009) Multiple connectivity options Bluetooth, Wi-Fi, USB, removable media (70%), automatic network uploads Optical zoom Likely to remain rare for a while longer Camera-Phone Trends 2010

21. iPhone Sales by Quarter Q307270,000(original iPhone released) Q4071,119,000 Q1082,315,000 Q2081,703,000 Q308 717,000 Q4086,892,000(iPhone 3G released) Q1094,363,000 Q2093,793,000 Q3095,200,000 Q4097,400,000(iPhone 3GS released) Q1108,750,000 Total42,522,000

22. 150,000 + iPhone apps More than 10 million per day 4 Billion + downloaded so far 7 Billion apps in 2009 50 Billion a year by 2012 all app stores (38 & counting) - GetJar $4.1 Billion business in 2009 $17.5 Billion in 2012 all app stores - GetJar

25. Smart phones vs. dumb cameras Simplified, touch-based, purpose-driven/contextual interfaces Real operating systems Open vs. closed App stores Malleable, extendable, customizable Generate revenue, trigger actions Accessorize, personalize to suit your own needs Camera-phone advantages vs. standalone cameras: 2010 – ??

27. What do you think? Tony Henning – Senior Analyst, Mobile Imaging thenning@6sight.com 6Sight Report – www.6sightreport.comwww.6sightreport.com 6Sight Future of Imaging Conference – www.6sight.com www.6sight.com