1. Services on offer Full retainer on services
Management of international and local representations/DMC contact and maximisation thereof
Access to trade show participation at shared / reduced cost
Promotional planning of campaigns on packages and cross selling
Cross marketing of partner properties / alliances – property relationship and strategic partnerships
Strategic input on rates and specials and effective timing thereof, rate negotiations on behalf of partners
Revenue management
Ensuring maximisation on brochure exposure - brochure contribution negotiations
Opportunity spotting
Database management
Membership services
Access to project management services
Access to network of like minded properties via company website
Social media optimisation via company website

2. Objectives
Reduce distribution and representation costs for same exposure – grow the bottom line !
Cost effective promotion with partners
Unlocking transformational growth
Build new meaningful networks
Increase revenues…

3. Uniqueness Factor & Impact
Personal operational hospitality experience with over 24 years in luxury hotels
Intrinsic knowledge and connections within the SA travel industry and international travel trade
Thereby ability to
Impact through knowledge
Recognise opportunities and connections - Increase the quality of prospective leads and markets
Highlight the unmet need for products
Economy of scale through elimination of high marketing costs

4. Differentiation strategy
Fee for marketing services is a fully integrated offering, including travel and admin expenses
Transparent and proactive service to agents and partners promoting harmonious relationships, thereby increasing operational efficiency and turnaround
Building emotional and social connections with all – match the need between actual dialogue and interest / need of all parties

5. Leverage Needs analysis Capacity and knowledge building
Marketing support and networking
Recognise new and emerging channels
Partnership and alliances – provide new industry connections
Customised Marketing solutions - Membership and retainer level

6. Partner Network and its capabilities
Established properties wanting to lower their marketing costs
Opening properties looking to tap into an existing network
Properties wanting to increase their customer and trade relationships through the LuxTravelEx alliance model