1. At Least Two-Thirds Of The Top 10 Trending Topics
Four Week Average: % of Top 10 Trending Topics That Are Based On TV Content
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Overall
84%
84%
88%
88%
68%
86%
87%
At Least Two-Thirds Of The Top 10 Trending Topics
On Any Night
Were Based on
Ad-Supported TV Content
8:30p
65% % % % % % %
9:30p
90% % % % % % %
10:30p
90% % % % % % %
11:30p
93% % % % % % % 1
Source: VAB custom analysis of Top 10 trending Twitter Topics each night (8:30p, 9:30p, 10:30p, 11:30p) aggregated during 4-week time period (9/24/2018 – 10/21/2018). Results include both “direct” and “related” TV topics.