1. Mobile Computing

2. Why You Should Care: Mobile phones will outstrip PC's by 2013 50% of US mobile phone users have smartphones Over half of Facebook's 850 million users access the site through its mobile app

3. Why You Should Care: eBay: Top Mobile Retailer in the US 2009 Sales: 900 mill 2011 Sales: 5 bill sells something via a mobile phone every two seconds 14 mobile apps

5. Mobile Computing Supplementing the Business Model Gather data about customers o GPS, transaction history, web activity etc. Utility/Accessibility o Delivering product or service more efficiently/real-time Credit/Debit Card transactions o Square NFC (Near Field Communication) o Google wallet, exchanging info Engaging Consumers o Pizza Hut App

6. How companies are making money/revamping business models: App Purchase Advertising Subscription Easy Access to Online Store Bringing Customers into Store

7. Potential Drawbacks

8. which should you choose? OR

9. startup cost $99 per year $25 one time fee X

10. average development cost $25k $30k X

11. number of users 365 million devices 500 million devices X

13. average application revenue $3693 per month $2735 per month X

14. the choice? paid apps internal productivity apps customer engagement or content delivery apps

15. Any questions?

16. Sources http://www.mobilemarketingwatch.com/ebay-sees-5-billion-in-mobile-sales-in-2011-via-mobile-apps-smartphones-19473/ http://techcrunch.com/2011/01/06/ebay-mobile-sales-2010/ http://www.intomobile.com/2010/07/22/amazon-raking-in-over-1-billion-in-sales-via-mobile/ http://appmuse.com/appmusing/how-much-does-it-cost-to-develop-a-mobile-app/ http://www.cloudtweaks.com/web/content//Comic-Image.jpg