1. GlamBox Anna Huck, Mary Ziemba, Lanre Danmola, Brian Perry-Carrera

2. Our Story

4. So, what does Anna do?
Own closet?
Nothing
Friends’ closets?
No guarantee
Her friend is going to the party too and only has enough for herself
Online shopping
Selection
Thrift Stores
Time
Access
Other retailers (Target, Walmart, etc.)
No car…
Only sell individual items

5. Selection Cost Time So, how can we make things easier for Anna?
Well, by the time senior year rolls around, a lot of partygoing seniors can check their collection of costumes and figure out something passable that they can wear, BUT it took four years and way too much time and money to get these costumes. What if we could put this selection of costumes in the hands of freshman Anna?

6. Who Experiences the Problem
All party go-ers, but particularly Freshmen, Greek-affiliated women

7. Our Solution: The GlamBox

8. 80s
Gods and Goddesses
Outer Space
Nerds
Neon
Heaven and Hell

11. How Will We Make Money? Per unit sales
Priced at $50, cost to us $30-35→ profit ~$15-20 per box

12. Potential Market Size Duke:
1,320 Greek-affiliated women or about 340 Freshmen
$ k Current Market
Nationally:
415,609 Greek-affiliated women or about 103,902 Freshmen
$10-50mm Current Market

13. User Testing

14. 40% of respondents would have bought a GlamBox entering college

15. Why would you have bought GlamBox?
“Didn’t come to school with stuff for themed outfits and needed to stock up”
“Came to college with no idea about the amount of themed parties there would be, and I probably would've saved money buying this than individual things for every event”

16. The Next Step! Finding balance between customer need and price
Challenge of overcoming lump-sum purchase price
Pursue add-on possibilities
Potential new market: Men’s Box
Mary: From our initial market research, men are more willing to “just get by” with a costume--look good but not great. Are a good potential market for a quick and easy solution