1. How to create the digital identity of an E-enterprise
What is an e-enterprise?

2. Google Alerts

3. Google Alerts: what is it?
Google Alert is a free Google application for tracking pages that contain certain keywords. It allows you to monitor the web and receive notifications whenever there are results on Google for the desired search queries

4. Why is Google Alerts useful?
Because with this tool it is possible to trace keywords related to the company's activities that are published on the web pages. This means that if someone mentions a useful word it is possible to receive a notification, and in this way it is possible to put into practice a series of ideal activities to obtain good results.

5. Why to use Google Alerts - 1
BRAND MONITORING
MENTIONS TRACKING
CONTENT CURATION

6. Why to use Google Alerts - 2
Understanding the most relevant topics on Google
Monitor what people say about your business / company
Competitors monitoring
Find influencers from a given sector
Stay up to date on specific topics

7. How to setup Google Alerts - 1
Once you have chosen the target, you need a good setup. To create an effective alert:

8. How to setup Google Alerts - 2
Login in Google Alert
Choose a search query
Preferences setup
Frequency

9. How to setup Google Alerts - 3
Sources
Languages
Geographical area
Quantity

10. How to setup Google Alerts - 4
Use a working you read at least daily!

11. How to setup Google Alerts - 5

12. THANK YOU!