1. Strategy Planning and BSC Approach Analysis
Research Proposal
Prof. Filinov N.B.
Bek N.N.
Vladimirova N.M.

2. Directions of the research
Strategic process analysis Differences of strategy planning process between Russian and Finnish companies
BSC approach implementation
Limitation and peculiarity of BSC application in Russia

3. Main hypotheses and Results
H1: Tools, used for strategy planning influence effectiveness of cross-culture partnership
Results: Recommendations on strategic alignment between partners
H2: Balanced Scorecard (BSC), adapted to Russian market, is necessary for successful interaction
Results: Recommendations on advisability of BSC usage in the Russian practice

4. Research aspects (Strategy process analysis)
Companies’ objectives
Own objectives
Partnership objectives
Strategies
Strategy Level (Corporate, Business)
Partnership strategies
Strategy planning tools (SWOT, Scenario planning, portfolio methods and etc.)
Effectiveness of partnership

5. Research aspects (BSC application)
Market application limitation
Generation of BSC (measurement system, strategic management tool, strategy-focus organization)
List of applied perspectives
Levels of cascading (horizontal and vertical)
BSC-integration in company’s business process

6. Applying Data Size of organization (Internal documents)
Stay in Russia market (internal documents, interviewing)
Type of partnership (interviewing)
Used strategic tools (questionnaire)
Members of the strategic process (questionnaire)
Procedure of a partner choice (interviewing)
Members of BSC estimation (interviewing)
Who knows companies’ strategy (questionnaire)
Strategy information sharing between partners
Information, presented in the “Profiling Business Network Oriented to Russia”, especially dimension №12 in annex 4.1 (Niittymäki 2007).

7. Data analysis (used models)
Partnership effectiveness
Adapted agency theory (Fama and Jensen 1983)
Transaction costs theory
Analysis of power in partnership (Lister, 2000)
BSC application
Horvath model (Horvath & Partners, 2004)
Statistic analysis
Kruskal-Wallis non parametric test (1952)