1. IDP Connect data tools The Future of Student Recruitment
31 January 2019
Jonah Duffin
Chief Marketing Officer

2. What I’ll cover 01 Historical data 02 Real-time student demand data
03 Real-time student conversion data

3. Historical data HESA, AEI, Open Doors, HEA etc.
Simple, easy to use tools.

4. Historical data India snapshot. UK & Australia Decline in UK 1st year
enrolment to 2016
Variation by level & subject

5. Real-time demand data View the impact of policy changes in real time
vs 2018
Source & destination market changes
Use for:
Portfolio development
Market prioritisation
Marketing strategy

6. Real-time demand data
Spotlight on India. Interest in UK (red) vs Canada (blue)

7. Real-time demand data
Spotlight on India. Interest in UK (red) vs Canada (blue)

8. Real-time IDP student placement data
Conversion for UK vs Australia vs Canada

9. Real-time conversion data
Spotlight on India. UK vs Australia vs Canada

10. Real-time conversion data
First source of applications – the rise of digital marketing

11. Any questions?