2. The Smartphone: A Game Changer

3. Your Clients Customers Are Already Mobile

4. Own Smartphones Smartphones – 64% Feature Phones – 34% Smartphones – 52% Feature Phones – 48%

5. Goodbye Feature Phone

6. Hello Smartphone

7. This is where its at!

8. The Big Migration

9. Largest TVC $500,000,000

10. Marketing/Advertising Promotional Products Direct Mail Printing Media (TV, Radio & Publications) $12 Billion (-.6) $13 Billion (- 1.4%) $81 Billion (- 4.5%) $29 Billion (-.8%) $1.2 Billion (+ 65%) Mobile Advertising

11. Fastest Growing Segment 79% 65% 47% 2012 2011 2010

12. How It Works...

13. Drive Traffic Ads MobileMicro

14. Our Ads Will... Initiate a Call Open a Website Download an App Send an SMS Open a Map Play a Video Conduct a Survey Conduct a Poll Conduct a Contest Open iTunes Play Audio Show a Coupon

15. Highly Targeted Sex Age Occupation Industry Income Marital Status Ethnicity Social Grade Economic Advantage Housing Type Location Device Type Mobile OS Time, Day, & Week Weather Based Contextual Content Type

16. Banner Ads

17. Insertion Order

18. Get Creative Done

19. Campaign Analytics

20. Its That Simple!