1. BOOMERS ARE RICHER, WHITER, AND MORE EDUCATED THAN THE REST OF US

2. BOOMERS HAVE REPLACED SHUFFLEBOARDS WITH SNOWBOARDS

3. BOOMERS CELEBRATE INDIVIDUALITY BUT WANT TO BELONG

4. BOOMERS LOVE PERSONALIZATION AND CUSTOMIZATION

5. BOOMERS LOVE OLD-WORLD MEDIA LIKE NEWSPAPERS AND TELEVISION

6. BOOMERS ARE NOT THE NEEDLE IN THE HAYSTACK, THEY ARE THE HAYSTACK

7. BOOMERS LOVE LOVE LOVE BRANDS

8. BOOMERS ARE HAPPY, INSIDE THEIR HEAD THEY ARE 35 YEARS OLD

9. BOOMERS CONTROL 70% OF ALL DISPOSABLE INCOME

10. BOOMERS WILL INHERIT $15 TRILLION IN THE NEXT 20 YEARS

11. 42% OF ALL BOOMERS ACTIVELY USE A SOCIAL MEDIA NETWORK

12. 1/3 OF ALL BOOMERS DO SOME ONLINE SHOPPING. THAT’S 53
1/3 OF ALL BOOMERS DO SOME ONLINE SHOPPING. THAT’S 53.3 MILLION SHOPPERS