1. BSMM-8310-01 International Business Winter 2019
The Written Report
BSMM International Business Winter 2019
Instructor: Tony Mao

2. Introduction
Today I’m going to cover a few business resources that will help you with the written report for this course. If you need further help, please contact me: Katharine Ball at (519) , ext or
Some of the resources are freely available on the web. Others are Leddy Library ( subscriptions and so, if you are off-campus, you will need to sign on with your University of Windsor ID and password.
You can get back to all the business databases and guides on the Business Administration page (
This presentation powerpoint is available online at:

3. Evaluate Your Country Using PESTLE Analysis
For a comprehensive guide to information sources, see the Library guide:
Country Information
We will quickly take a look at a couple of these databases:
Economist Intelligence Unit
Start with Country Commerce. If your country is not included in this database, go to Country Reports.
For each country: under the Reports tab, you can download pdf versions of all the available reports. Also, look at the Data tab and the Country Data via Alacra database for demographic and economic forecasting statistics.

4. Evaluate Your Country Using PESTLE Analysis Continued
Business Source Complete
Country Reports (right-hand side). Search: By Title, Subject & Description.
There are reports from a variety of organizations. For example:
Country Profile (Marketline): indepth PESTLE insights
Country Risk Report (Business Monitor)
Country Report (IHS Markit): country risk analysis
Country Review (CountryWatch): broad analysis, including social and environmental factors
Country Report (PRS Group): political risk
You can also just type the name of your country in the search box to find additional articles.

5. Analyze the Higher Education Industry in Your Country
A few preliminary comments:
Higher education is not considered to be an “industry” in many parts of the World. For this reason, it is more difficult to find pre-packaged industry or market research reports. You may have to look for your information from non-business sources.
Information on higher education may also be found under related words and terms such as: postsecondary education, tertiary education, universities, colleges.

6. Analyze the Higher Education Industry in Your Country Continued
Go to your country directly and look for the Ministry of Education or similar government department.
e.g. Australia. Department of Education and Training. Higher Education
e.g. Morocco. Ministere de l’Education Nationale…..
This international database may help you to get to the relevant sites:

7. Analyze the Higher Education Industry in Your Country Continued
Business Source Complete
You can search for articles on the higher education sector/system in your country, e.g.
(higher education OR postsecondary education OR tertiary education) AND Pakistan
A couple of industry reports:
Worldwide Colleges & Universities Industry Report (Barnes) 2019
United States Colleges & Universities Industry Report (Barnes) 2019
Google Scholar
You can search for articles on the higher education sector/system in your country, e.g.
Italy AND (higher education OR tertiary education OR universities)

8. Analyze the Higher Education Industry in Your Country Continued
Global Market Information Database (GMID)
Type: Higher Education in the search box
There are some quite extensive statistics and also global reports such as:
Global Higher Education: Trends and Prospects
Current Trends in the Global Education Sector
IBISWorld
Type: Universities in the search box
You will find industry reports for the United States, Canada, and China

9. Analyze the Higher Education Industry in Your Country Continued
OECD iLibrary
Try a search for your country, e.g. Ireland AND (higher education OR tertiary education)
Or, Browse by Theme and Country
OECD Education Statistics
Includes the Education Database and Education at a Glance
Country Statistical Profiles
Broader country profiles with a section for Education
Trends Shaping Education

10. Analyze the Higher Education Industry in Your Country Continued
World Bank
Try a search for your country, e.g. Colombia AND (higher education OR tertiary education)
Education Statistics: All Indicators
Detailed education statistics by country
Unesco
Institute for Statistics. Higher Education
Statistics and analysis
Unesco Statistics. Education
Statistics by country
Global Education Monitoring Report

11. Analyze the Higher Education Industry in Your Country Continued
European Union
European Commission. Education and Training Monitor: Country Analysis
Country reports on education and training
European Tertiary Education Register
Data and analytical reports
Eurostat Tertiary Education Statistics
Eurydice
National educational systems and comparative reports

12. Any Questions?