1. Ievgen Kuzin, Fruit-Inform
Diversification of herbs exports from Georgia: new markets with greatest potential
Ievgen Kuzin, Fruit-Inform

2. Global Fresh Herb Trade
Global market for spices, herbs and seasonings to reach $16.6 bln, showing 4.8% annual growth rate since 2012
USA and EU – key consumers of fresh herbs
Germany and UK – key consumers of fresh herbs in EU
Key suppliers by air – Latin America, South-East Asia, Mediterranean countries, East Africa

3. Importers rankings for Georgian fresh herbs - SYSTEM
Identify top-50 global importers of fresh herbs
Assess the fresh herb market in top-50 countries
Assess the economy in top-50 countries
Draw rankings of top most interesting countries for fresh herb exports from Georgia

4. Top-50 global importers of fresh herbs
Product: Fresh or chilled lettuce (excluding cabbage lettuce)
Top-25 importers in volumes in
Top importers in growth rates in (9 countries – with annual import volumes of more than 3,000 tons)
Top importers in growth rates in (8 countries – with annual import volumes of more than 1,000 tons)
Top additional importers in volumes in (8 countries)

5. Top-50 global importers of fresh herbs
Product: Fresh or chilled lettuce (excluding cabbage lettuce)

6. Ranking system of top-50 global importers

7. Ranking system of top-50 global importers - MARKET

8. Ranking system of top-50 global importers - ECONOMY

9. Ranking system of top-50 global importers – SOURCES & PERIODS
Ranking component
SOURCES
PERIODS
Import volumes, growth rates & prices (070519)
ITC
Georgian export experience ( )
Import duty ( )
Latest available information
Urban population (Population x Urbanization) UN
2015, 2014
Population growth rate (medium forecast)
GDP per capita PPP & growth rate
IMF
2016,
Economic Freedom
The Heritage Foundation
2018

10. RANKINGS – top importers in volumes

11. RANKINGS – top countries with import growth rates

12. RANKINGS – FINAL RESULTS
TOP-5
TOP-10
TOP-15

13. Top-15 potential global importers of fresh herbs from Georgia
Top Top Top-15

14. RANKINGS – FINAL RESULTS

15. RANKINGS – FINAL RESULTS – Regions for fresh herb exports from Georgia
Old EU countries Germany, BeNeLux, Italy, France, Austria, British Isles (UK, Ireland), Scandinavia (Denmark, Sweden) New EU countries Poland, Romania, Lithuania, Hungary, Czech Republic CIS Russia, Belarus North America United States of America, Canada South East Asia Hong Kong, Singapore

16. Global fresh herb market trends
Season trends
USA – relatively even monthly fresh herb imports, upsurges before holidays (sage imports before Thanksgiving Day, mint imports before Kentucky Derby)
EU – fresh herb imports from non-EU countries peak in winter (Kenia, Israel, Ethiopia, Colombia, Thailand, Viet Nam – key non-EU suppliers in winter)
EU – in-season competition with EU suppliers – Italy, Spain, Greece, Netherlands

17. Global fresh herb market trends
Competitors in EU
Rosemary (cultivated from Spain, France, Italy; mostly wild from Egypt, Morocco, Tunisia)
Basil (Italy, Egypt, Israel, Kenia, Ethiopia)
Chives (many EU countries, inclusive of Germany; Israel, Kenia, Ethiopia)
Mint (Europe, Egypt, Kenia, Latin America)
Oregano (Turkey, Italy, Spain, MENA)

18. Global fresh herb market trends
Competitors in EU

19. Global fresh herb market trends
Competitors in EU

20. Global fresh herb market trends
Competitors in EU

21. Global fresh herb market trends
Competitors in EU

22. Global fresh herb market trends

23. Global fresh herb market trends
Competitors in Norway

24. Global fresh herb market trends
Competitors in Russia

25. Global fresh herb market trends
Competitors in USA

26. Global fresh herb market trends
Competitors in USA

27. Global fresh herb market trends
Competitors in USA

28. Global fresh herb market trends
Competitors in USA

29. Global fresh herb market trends
Competitors in USA

30. Global fresh herb market trends
Competitors in Canada
Other suppliers – mainly Latin America & Australasia (Australia, Thailand), Côte d'Ivoire

31. Global fresh herb consumer trends
Organic sector ($7.9 bln in Germany annually)
New food experience and tastes
Italian & Mediterranean cuisines
Aging population
Healthy foods & lifestyle
Less difficult access to new products
Cooking at home
Convenience products

32. Fruit-Inform
More than 15 years in the Eastern European fruit and veg market
Ukraine, Russia and Poland in key focus
Constant monitoring of the market situation and long-term analytics
High-profile fruit and veg business events: Ukrainian apple business conference in August; the leading 3-day event of the Eastern European fruit & veg business in Kiev in December (expo, conference, trade forum with Ukrainian buyers)

33. Thank you for your attention!
FRUIT-INFORM
Dnipro, Ukraine