1. Types of Retailers Aim: How are stores classified by prices and product lines? Do Now: List the different classifications of retailers. Where do you shop most?

2. Discount Store
a retailer that competes on the basis of low prices, high turnover, an high volume. Example: Marshall’s
Located in heavily traveled areas
Offer minimal service and strive for high volume to make good profit
Fashion followers rather than leaders

3. Wholesale Warehouse Clubs
Specializes in bulk sales of a limited selection of merchandise
Usually charge an annual membership fee to customers

4. Full-line Discount Stores-
offers very limited service and a broader assortment of well-known, national goods

5. Hyper Markets- started in Europe (200,000-300,000 square feet)
Mass merchandising- moderate to low price on large quantities of merchandise and lower service to stimulate high turnover of products
Ex. Walmart
Hyper Markets- started in Europe (200, ,000 square feet)
Target time-stressed consumers who want to do all their shopping in one place
Super Centers- half the size of a hyper center. Combines groceries and general merchandise goods with a wide range of services

6. Specialty Discount Stores
a retail store that offers a nearly complete selection of single-line merchandise and uses self-service, discount prices, high volume and high turnover
AKA Category Killers

7. Off-Price Discounters-
sell brand name or designer merchandise at lower than normal prices
Sell 25% or more below dept. store prices b/c goods are purchased well below-wholesale prices and charge less than retail prices

8. Retailers’ Marketing Decisions
Target market
Product assortment
Service/store atmosphere
Price
Communication
Location

9. Retail Positioning Map
Broad
Narrow
Breadth of
product line
Bloomingdale’s
Wal-Mart
Tiffany
Sunglass
Hut
Value added
Low
High