1. Designing Mobile Services: 2 Innovative Case Studies from UC San Diego
SuHui Ho
Marlo Young

2. Presentation Overview
Two Mobile Case Studies:
Mobile library website
Mobile library orientation

4. Mobile Landscape 80% of consumers own a mobile device
53% college age students own smartphones
93% expected by 2015
Higher education homepage visits:
2.4% May/2010
4% May/2011
9.8% May/2012

7. Case Study #1 Designing a Mobile Website
Released September 22, 2010
2 months
55,171 hits 1st year
119,914 hits 2nd year
Total: 175,085

8. Used Rapid Development and Testing Cycles
Project Management
Two Teams
IT Web Development Team (IT)
Mobile Advisory Group (MAG)
1 project manager
4 representatives from public services
1 Web Technical Manager
Decision-making power
Used Rapid Development and Testing Cycles

9. IT created a mobile module
MAG test and feedback
IT made changes
MAG/IT Mtg.

10. User Experience Considerations
Goals
Speed
Design considerations

11. Top Tasks
Environmental scan of
25 ARL university libraries

12. Design Considerations
Limited scrolling
Few and compressed images
Consistent navigation
Brief

13. Brevity is the soul of wit. Regular Website Mobile Website

14. Research Tools

15. Technical Considerations
Used CMS
Reach as many users as possible
Easy to update
No additional training necessary
Not an app.
Use available widgets/web apps.
Mobile browser detection script

16. Widgets/APIs
Catalog – WorldCat Mobile QuestionPoint Chat Widget: Qwidget

17. Widgets/APIs PC Availability Widget from Google Map – Google
UCSD ACMS Map API

18. Conclusion

19. Case Study #2

20. Goals before Tools

21. User-Centric Goals
Apply Millennials’ learning preferences in order to establish a digital orientation
Interactive & engaging
Technology
Social, blended learning
Competitive & fun

28. Development Cycle
Ad Hoc Pilot Project Team (3)
Pilot Phases 1 & 2 over 12 month period
Student, Campus, Librarian input
Campus Awareness, Marketing, Promotion
Monitor, Evaluate, Assess Phase 1 & 2

29. Findings Phase 1 Phase 2 42 players (vs. 35 paper) - 110 players
139 activity challenges
completed
Plus 91 social activities
Findings
Phase 2
- 110 players
- 861 activity challenges completed
-Plus 370 social activities completed

32. Additional Findings
Experimentation and evaluation of applied technology
Bridged two library buildings & 5 subject libraries digitally
Increased efficiency & engagement
Non-linear learning opportunity
Campus connections, leadership
Evolution, Innovation

33. Questions ? suhui@ucsd.edu m2young@ucsd.edu Thank You!