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Mobile Strategy Michael Hostad and Jamie Ceman
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Agenda Introductions Roles in Mobile Development App versus Web Build versus Buy Management and Maintenance Take-aways and lessons learned
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Why Mobile? By 2014, mobile internet should take over desktop usage (Morgan Stanley, 2011)
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Avoiding the mistakes of our past We know now what we didnt know then. Mobile
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Roles in Mobile Development IT or Communications Requirements Gathering Campus involvement
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Where to start?! The basics (news, events, safety, maps, directory) Low hanging fruit
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Buy versus Build Perceptions of difficulty Long-term viability Market and maturity Cost versus Resources Functionality Integration
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App versus Web Define strategy and where it fits in your communication and IT plans Is it one or the other, or both? Responsive Web
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Responsive versus Mobile Web Responsive Design: Notre Dame Desktop Tablet Smartphone
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Responsive versus Mobile Web Mobile site
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Resources People Dollars Prioritization Maintenance and Enhancements
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Maintenance Content development (What else goes in?)
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UW Collaboration UWO and UWM partnership EduCore Appcelerator Titanium, Open-Source Code sharing
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Wrap-up Jamie Ceman, Executive Director, Integrated Marketing Communications UW Oshkosh – cemanj@uwosh.educemanj@uwosh.edu Michael Hostad Director, Web and Mobile Services UW-Milwaukee, mhostad@uwm.edumhostad@uwm.edu
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