1. Beth Eisenberg
Senior Account Executive
MobileCause Inc Text BETH to for contact information
Text KEYWORD to to view this presentation on your mobile device

2. Sources Cited
The Rise of Mobile Posted by Frank Barry on March 29th, 2011
MobileCause White Papers
Innogive Foundation
Blackbaud
Pew Internet Report
Chronicle of Philanthropy
International Telecommunications
CTIA

3. Video Introduction
TEXT IGF to to watch Innogive Video on your Mobile Device

4. Why Mobile?
More than ever before people are using their mobile phones everywhere for everything.

5. How Big is the Mobile World?
Mobile phone dependency and smartphone usage is on the rise.

6. Mobile Internet Growth
Mobile internet usage surpasses pc internet usage.

7. Time Spent Using Mobile
19% of cell phone owners ages said that they’ve donated via text message. Pew internet report Chronicle of Philanthropy
More than half of cell phone internet users go online daily from their mobile device. Pew internet report

8. The Mobile to Social Media World
Social Networking sites like Facebook and Twitter now account for 22.7% of time spent on the web. Nielsen Study

9. Mobile Ecosystem In the Beginning
Carrier
(100% payout)
SMS/Billing Aggregator (reporting)
Other Foundation
(remittance)
Data Provider (donation data)
Mobile Giving Provider-ASP (technology-reporting)
Nonprofit

10. New Era of Transparency
MobileCause Model
Improvements compared to providers:
Greater transparency
Greater accountability
Cost savings to market
Funds remitted quicker
Accurate reporting and remittance
Greater SMS billing efficiency
Mobile giving positioned to scale
Carrier
(100% payout)
Mobile Giving Provider
MobileCause/Innogive (technology-reporting 100% remittance)
Nonprofit

11. Mobile Products Mobile Pledging
Unlimited amount text donations credit card fulfilled
Viral Giving
Peer to Peer fundraising for SMS, Twitter and Facebook
Mobile Messaging
Build, schedule and send mass text message broadcasts
Text to Give
$5 or $10 micro donations billed directly to carriers 11

12. Mobile Pledging Donations of any size Mobile web fulfillment
Credit card billed
Unlimited keywords
Live donation thermometer
Opt-in to broadcast list
Instant setup
Recurring donations
Expanded donor data
Live call center

13. Viral Giving Empowerment of key supporters to raise donations
SMS, Facebook and Twitter fundraising integration
Collection of text message donations of any amount
NPOs build mobile wallet
Promote campaigns across text and social media

14. Text to Give Micro donations of $5 or $10 Billed to donors cell phone
Keywords based on plan
Web & Facebook widgets
Live thermometer
2 week approval timeline
Data includes cell, state and time
90 day payout turnaround

15. Mobile Messaging Build your mobile donor list Year-round communication
Low cost, low maintenance, communication method
Unlimited keywords & lists
Web subscription widget
Real time & scheduled alerts
Send instant call to action

16. Mobile Giving $5, $10 pricepoints Monies remitted 90-120 days
Data of donation includes only mobile number
Quick giving option
Strategy necessary when non-disaster

17. Earn the Right to Ask for Donations
Build Mobile List
Volunteer responses
Need and location based notifications
Build interest-centric broadcast lists
Synchronize to increase traditional channel rates
Feedback
Seek SMS responses to messages and links
Ask
Volunteering
Peer to Peer solicitation
Micro and Macro Donations
New donor acquisition
Recurring gifts
Innovative Mobile Integration
Build Mobile List
Provide Content
Seek Feedback
Ask

18. Send a Text to Receive Resources
Text keywords and shortcodes below to receive important information.
KEYWORD to to receive a copy of this presentation
CASE to to view case studies for mobile pledging, viral giving, mobile messaging and text to give
WPAPER to to view MobileCause white papers “The Evolution of Mobile” & “Mobile + Video”
IGF to to watch the “Innogive” video
BETH to for Your Name contact information
KEYWORD