1. Topic 7
Social Psychology
Pro-social Behaviour

2. Prosocial Behavior Altruism Egoism
…an unselfish interest in helping someone else
Egoism
…helping others for personal enhancement (e.g., to ensure reciprocity)

3. Prosocial Behavior Explanations of Altruism evolutionary
psychological factors
mood
empathy
sociocultural factors
market economies
investment in established religion
gender

4. Prosocial Behavior The Bystander Effect Media Influence
Darley and Latané (1968)
individuals are less likely to help in an emergency when others are present
diffusion of responsibility
Media Influence

5. Aggression Biological Influences evolutionary views genetic basis
neurobiological factors
limbic system and frontal lobes of brain
low levels of serotonin
testosterone

6. Intergroup Relations Group Identity - us versus them Social Identity
- define ourselves in terms of group membership
Social Identity Theory
- in-groups versus out-groups
Ethnocentrism
- favoring one’s own group over other groups

7. Social Identity

8. Interpersonal Attraction And Close Relationship
Topic 5
Interpersonal Attraction And Close Relationship

9. Sherif’s Robbers Cave Study

10. Close Relationships Attraction proximity we like those who like us
- mere exposure effect
- promise of acquaintanceship
we like those who like us
similarity
- consensual validation
IM: Evolutionary Approaches Activity

11. Close Relationships: Love
Romantic Love
passionate love
sexuality and infatuation
Affectionate Love
companionate love
deep caring affection

12. Close Relationships: Love
Social Exchange Theory
fair exchange of “goods”
minimize costs, maximize benefits
Investment Model
factors in stability of relationship
- commitment to partner
- investment in relationship
- lack of attractive alternatives
IM: Activity Handout 12.5: Which Attachment Style Is It?

13. Social Psychology and Health and Wellness
Social Ties and Health
isolation and mortality
social support and coping
Fighting Loneliness
join activities with others
act pleasant
get help
IM: Social Isolation and Transitions Activity

14. Chapter Summary
Describe the influences on people’s perceptions and attributions of others.
Identify how people are influenced in social settings.
Discuss inter-group relations.
Explain the nature of close relationships.
Describe social processes affecting health and wellness.
Note: Instructors may use the learning objectives presented on this slide or the following three slides to summarize the chapter material.

15. Chapter Summary Social Psychology Social Cognition
study of how we think about, influence, and relate to other people
Social Cognition
person perception
attribution and the fundamental attribution error
heuristics
self-esteem
attitudes – cognitive dissonance/self perception

16. Chapter Summary Persuasion Prosocial Behavior Aggression altruism
bystander effect
media influence
Aggression
biological influences
psychological influences
sociocultural influences

17. Chapter Summary Social Influence Intergroup Relations
conformity – Asch’s study
obedience – Milgram’s study
group influence
- deindividuation, social contagion, group performance
- group decision making
Intergroup Relations
social identity
prejudice and stereotyping

18. Chapter Summary Close Relationships
attraction – proximity and similarity
romantic (passionate) love
affectionate (companionate) love
social exchange theory and investment model
Social Psychology and Health and Wellness
social ties and health