1. Converting Internet Leads
Galand Haas
Keller Williams Realty

2. The two words that are key elements to success with
internet lead conversion!
Persistence
Consistency

4. Work your funnel Unqualified Lead Qualified Lead Prospect Client
Proven strategies
Unqualified Lead
Qualified Lead
Prospect
Client

5. Farm Your
Database

6. phone drip email blast email Farming your database can take many
different forms and lends itself to two primary strategies- short and long term strategies.
phone
drip
blast

7. Text
The new way
to connect
with prospects

10. Farm Your
Database – Short Term Philosophy

11. When Leads Provide You with a Phone Number
If you have a good phone number, it goes without saying that you should follow up with a phone call.

12. Converting With Phone Numbers
Must have lead routing system
phone numbers required!

13. Leads With a Phone Number
Call leads who provide phone numbers IMMEDIATELY
Send leads to database
Have a script
Qualify lead to a prospect
Soft sell approach
Follow up IMMEDIATELY... DO NOT WAIT!!!

14. Script for Calling

15. Drip
Campaigns

16. Drip Campaign Strategies
Must be believable
Not too long
Offer value and a reason to call
Reflect you and your team
Know your campaigns
Modify/test your messages

17. Drip Campaigns
With Video

18. Farm Your
Database

19. Long-Term Philosophy email blast messages are timely/topical
encourage action
keep you ever-present (top of mind)
blast

20. Blast Strategies Long Term weekly real estate updates
monthly newsletter
featured/best deal listings
special announcements/promotions

21. Impactful message with a
Real Estate Weekly
Updates
Impactful message with a
clear call to action

22. Monday Morning Coffee Weekly inspirational message:
AT&T texting and driving video example

23. Monthly Email Newsletter
Use this opportunity to stay top of mind and relevant by providing great local market information.

24. Featured/Hot Properties
Everyone is looking for a deal, and every once in a while a property comes on the market that is such a good deal, it can't stay a secret!!

25. engaging content for your viewers and the
Incorporating
Video
Video is
engaging content for your viewers and the
search engines!

26. Lead Generation/Conversion Systems
That I Use!

27. Monthly Email Newsletter
Use this opportunity to stay top of mind and relevant by providing great local market information.

30. You Get Different Types
Of LCWs, So You Can Always Test the Results You Get.

31. name and e-mail address:
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my weekly and monthly
blasts?
Send me your
name and address: