1. Below the Line – Marketing Strategy and Execution Plan
Vysakh Madhavan
IMT Ghaziabad

2. Marketing Strategy and Execution Plan
Provide Information
Stimulate Demand
Engage the student
Reinforce the brand
Build Awareness
Vysakh Madhavan
Marketing Strategy and Execution Plan
Below the Line Marketing

3. Marketing Strategy and Execution Plan
The Cult
The Cult – Group of 3-4 people selected at the start of the academic year to represent Oyster Connect on campus
This will involve a strict recruitment process conducted by “Senior Ambassadors” who belong to the same college
These individuals will be coordinating all the events happening on campus
This will create an eagerness amongst students to join THE CULT
Partnerships
Ideation
Execution
Vysakh Madhavan
Marketing Strategy and Execution Plan
Below the Line Marketing

4. Marketing Strategy and Execution Plan
On Campus Activities
Seminars by Industry Experts
Student Mentor Interactions
Competitive on-campus competitions
Social Media Engagement
Weekly
Newsletter
Online Checklists
Vysakh Madhavan
Marketing Strategy and Execution Plan
Below the Line Marketing

5. Marketing Strategy and Execution Plan
Cult Days
Special events like Budget session, when a new amendment is passed, national event
Programs with industry experts on these days on campus involving the students
Mentor Interactions
Assign an industry professional to a student based on his/her career interests
Foster a one on one relationship between the mentor and the student
Competitions on Campus
Conduct on campus competitions which involve general knowledge, industry expertise etc
“The Cult” will be responsible to organize these events on campus every month
Winners of these fun events will receive vouchers to Oyster Connect features or other partners in the industry
Newsletter
Members of “The Cult” will compile and release a weekly newsletter under OysterConnect brand
This newsletter will contain all the major news in business, marketing, finance, HR compiled into a readable and sharable format
Social Media Presence
Oyster Connect is in active on Facebook, Twitter
Rope in “The Cult” to handle the operations of the Facebook and twitter accounts and add more number of interesting posts and articles
Organize contests on Facebook to engage students
Vysakh Madhavan
Marketing Strategy and Execution Plan
Below the Line Marketing

6. Marketing Strategy and Execution Plan
Thank you!!
Below the Line Marketing
Vysakh Madhavan