1. eHarmony for Recruiters
(using your social media footprint so the right candidates find you)

2. We’re All Searching for the Special Someone

3. Okay, so you’re not looking for a date

4. But You Are Looking for that Perfect Applicant

5. So How Do We Make That Perfect Match
Agenda
Social Media Networks Stats
LinkedIn
Facebook
Twitter
Google
Blogging
Amazon
Your Social Media Signature

6. First, We Chose Where to Advertise
March 2010
Aug 2010
Twitter
100m users
LinkedIn
60m users
Twitter
24m users
LinkedIn
72m users
Facebook
500m users
Facebook
400m users
YouTube
91m visitors
YouTube
111m visitors 6

7. Next We Create the Recruiter Brand LinkedIn Before
We took it back to the beginning
Started out with recruiter profiles…be sure to make changes on all of your profiles no t just linkedIn
Even if you don’t want to use Facebook for work – you can make your profile visible to everyone on the Info tab and direct candidates to your LinkedIn profile and to the Intuit Careers sites
TalentNet – eHarmony for Recruiters 7

8. Create the Recruiter Brand LinkedIn After
Add an so applicants can find you easily
Add what types of roles you recruit for – your keywords are critical
Add your other websites
Make your profiles / info tabs visible
Connect your sites (i.e. twitter)
Connect, Connect, Connect
10 changes 8

9. Select Your LinkedIn User Name
Create public profile URL
Profile
Edit My Profile
Public Profile
Customize your URL
Enter chosen name
Set Address 9

10. Make Your LinkedIn Profile Visible
Settings
Public Profile
Full View
Check all the boxes
Full View Recommended – check all
Select Full Public View 10

11. Join Appropriate Groups and Introduce Yourself
Click Groups
Enter “Intuit Careers”
Join
Click Groups – My Groups
Click edit the order of my groups
Put 1 beside the “Intuit Careers” group
You can hide group visibility
Edit group order
You can post jobs for free in groups 11

12. Create the Recruiter Brand - Facebook
Use keywords to tell applicants what you recruit for
Work and Websites are Publically Visible
Websites and Write Something Visible
Info Tab Visible Hide the Rest 12

13. Select Your Facebook User Name
Account
Account Settings
User Name
Change
Select
Check Availability
Save
(note you can only change user name once)
Try to use same user name on all sites 13

14. Make Your Facebook Profile Visible
Account
Privacy Settings
Customize Settings
Basic Directory Info – View Settings – Select Everyone for:
Search for me on Facebook
Send me a message
See my education and work
See my interest and pages
Under Sharing on Facebook - Things You Share – Select Everyone for:
Websites
Work
What Are You Recruiting For
List Your Websites
Find One
Find Them All 14

15. Your Twitter Profile – www.twitter.com
Account Settings
Profile Settings 15

16. Videos – The Wave of the Future
Create account
Create video
Select 30 second free video (about 12 pictures or short video clip)
Select upload from your computer
Select picture – open
Select add more – continue (or hold down ctrl key to select multiple)
Select add text
Select add music
Select done
Video results will be ed to you to review
To post your video to YouTube from Animoto
Go to video toolbox, click on video, click on share, click on export, click on YouTube
Edit Video – you will want to add tags (key words people will search for on YouTube in order to find your video)
To download a video from one youtube account to another
Copy and paste URL from one youtube account
Create account
Create user name
Bday, male/female
Let others find you via
Input address
Password
Verification
Customize your channel
Set your account settings 16

17. YouTube Considerations for Uploading17

18. Creating Your Google Profile
Google profiles
Add your info – remember to use keywords for the type of positions you recruit for
Add your links
Do not put your home address
Look at your profile URL
If you want your profile to appear in Google search results, visit the Edit profile page and make sure you've selected to display your full name. Adding more information will help you improve your profile's rank.
Share links
Talk about what you are recruiting for

19. Do You Blog Types of Blogs Internal vs. External
Personal vs. Professional
Things to Consider
If professional and you are going to talk about your company – think about branding
If professional and you are going to talk about your company, create links to other company related
SEO – can someone find your blog
Connect to your other social media sites 19

20. Look at the email address
Amazon.com
I Know – Who Knew?
Promote your expertise by promoting published experts
Write Once
Publish Many
Edit Frequently
Include and Bio
It’s like having your own Internet billboard
Look at the address
Included his website
Includes a brief bio

21. Create Your Social Media Signature Line
Chris Cox ∙ Technical Recruiter
Intuit ∙ Intuit Careers
(direct/fax) ∙  
Find Intuit Careers on: LinkedIn ∙ Facebook∙ Twitter
Find Me on: LinkedIn ∙ Face book∙ Twitter
Renaming Naming a Hyperlink Copy the URL you want to rename – Right click on the URL Click Edit Hyperlink Text to Display (at the top) – this is what you are naming your Hyperlink – in our case Intuit Careers Address (at the bottom) – this should contain your URL address 21

22. Find Your Perfect Match Online

23. Follow Gail Houston @ghouston; @intuitcareers
Follow Dirk Spencer