1. Membership Success
Promote, Record, Retain…
It’s a Team Effort

2. What you will learn According to the PTA Uniform Bylaws…
How to promote membership
Keeping track of members and entering them in the NCPTA Database
How to keep members coming back
Whose job is it??
Celebrate with Awards

3. Bylaws: Article 5 Membership and Dues
See handhout
Know your bylaws
Local PTA dues + NCPTA dues + National PTA dues =
Member Annual Dues
Submit dues to the State Office by the 15th of each month

4. Promote Plan your campaign (build a committee) Slogan Incentives
Outreach goals and plans
It’s about your PTA, not the membership drive
Set goals
Numbers
Target a Population
Communicate
Flier w/envelope
through Teachers
Connect Ed
Thermometer
The good work of PTA

5. Slogans Make Your Child’s Day…Join PTA! Real Men Join PTA
Joining PTA means “Sweet Success”
Got PTA?
Where are “U” in PTA?
Blank PTA - Not Your Mother's PTA
Blank PTA - All That's Missing Is You (could use puzzle)
“Every Child, One Voice” – Your voice

6. Incentive Ideas Teacher Incentives Signs for outside classroom
Giveaways
Jeans passes/ casual day (with Principal’s permission)
Engage them in creating a membership theme
Class or school incentives
Engage Principal in creating an incentive
Kickball party, in-school field trip
Individual incentives
Think monthly
Programs for their children

7. Record Create your Excel spreadsheet NCPTA requires
First name (column A)
Last Name (column B)
(recommended) (column C)
Type of Member (column D)
Follow the NCPTA Database instructions to upload your members
Members can be ed from the database!
Membership Database
Collect and submit dues
Two counters then straight to Treasurer for deposit
Dues to NCPTA by the 15th of each month

8. Retain
Give out cards and any other promised incentives in a timely matter
Thank your members for joining!
Continue to thank members by communicating throughout the year and make them feel needed
Ask their opinion about what they would like to see PTA doing for children/families
Personally invite them to events

9. Most Important is TEAMWORK
Whole Board of Directors must promote PTA
This cannot be done by the Membership chair alone!
Get your whole PTA board thinking differently – communicate more, be transparent, reach out
Talk about what being a PTA means. What does being a PTA member mean?
Personally ask people – don’t be afraid, think about how you would feel if someone asked you
Create a value proposition – what’s in it for them
Develop a one minute “elevator” speech (3 great things about your PTA and 1 thing that makes your PTA unique)
Remember the “T” in PTA
Teachers are a great resource and want to feel part of the plan

10. Why do people join PTA??
They like the programs offered to children/families
They want to help provide resources for classroom use
They believe in the mission of advocating for every child
They like to volunteer
They want to make friends
They want to know more about the school

11. Show Your PTA Visually

12. Celebrate Achievements Apply for membership awards!
Honor Roll ( Memberships ≥ last year and paid by November 15th)
Bronze Acorn (10% increase in Membership sold over last year, paid by March 15th)
Silver Acorn (memberships sold ≥ student enrollment by March 1)
Ruby Acorn (100% full time teacher membership by March 1)
Gold Acorn (memberships sold ≥ student enrollment + 100% Full time teachers by March 1)
President’s Bowl (PTA unit with the highest percentage increase over the previous year)
Does your local council have other awards? If so, APPLY!

13. Tools To Use North Carolina PTA www.ncpta.org
Click on “MEMBERS”, then “Membership Database”, and also “Members Library”
National PTA
LOGIN first, then click on “FOR MEMBERS”, then “Local Leader Resources”