1. Sustainable Mobility Bill Reinert Toyota Motor Sales, U. S. A
Sustainable Mobility Bill Reinert Toyota Motor Sales, U.S.A. March 20, 2007

2. Cute Baby Animal Pictures

3. issues facing the auto industry Energy Diversification
The “Big 4”
issues facing the auto industry
Energy Diversification
CO2 Reduction
Air Quality
Urban Congestion

4. Energy Diversification
OPEC manages market
Conservation, new fuels, new technologies
“Seven Sisters”
Oil shocks
OPEC has to meet new demand
OPEC
OPEC
FSU
FSU
Non-OPEC - FSU
Non-OPEC - FSU
Used with permission by Peter Wells

5. Energy Diversification
Diversity of energy resources is increasing in line with growing energy demands

6. Breakdown of CO2 Emissions
Impacts
Rising sea levels
Weather changes
Sever storms, more rainfall in some areas; drought in others
Accelerated sea level rise
Disastrous consequences for coastal communities
Changes in food and water supplies
Agricultural production will shift as growing seasons and regions change
Changes in ecosystems
Loss of wildlife habitats and shift in migration patterns
Negative effect on human and animal health
Migration of tropical diseases
CONCLUSION:
Simultaneous efforts for CO2 reduction need to be undertaken in all sectors

7. Well-to-Wheel CO2 Emissions

8. Life Cycle Assessment and Air Quality
For each stage, we look at all of the inputs – Natural Resources, Energy . . .
And all of the outputs – not just greenhouse gas emissions, but also things like solid waste and waste water.
We can then assess the true environmental impact of a vehicle.

9. Prius LCA and Air Quality

10. World Population Growth and Urban Congestion

11. Growth in Vehicle Ownership and Urban Congestion

12. Toyota’s Basic Philosophy
Do what we can
“today for tomorrow.”
Develop innovative technologies
for the future
while continuously improving the mainstream technologies of today.

13. Solutions—Toyota’s Approach
Balance reduction of environmental impact with meeting Consumer Wants
Mass market appeal
Life Cycle Assessment

14. Toyota’s Approach “Ultimate Eco Car” 1. Fewer emissions
2. Energy Diversification
3. CO2 reduction
Toyota believes that there is no single fuel or technology that can solve all of society’s transportation needs.
Simply put there is no single silver bullet.
This is why we are pursuing multiple technology paths in our continuing quest to reduce the impact of the automobile on society.
Key to our efforts is the ability to apply hybrid systems to any type of powertrain without constraint from the type of fuel or propulsion technology used.
In other words, hybrids are a core technology for Toyota.
By combining battery energy storage with conventional powertrains, Toyota’s Hybrid Synergy Drive system has the ability to greatly increase and, in some cases, double the efficiency of any propulsion system, while significantly reducing smog-forming emissions

15. Hybrid as Core Element
Some have characterized hybrid technology as an interim approach, a bridge to fuel cells. In our view, this underestimates the value of the hybrid system.
The fuel cell vehicles we are now testing in the United States are hybrid designs and, in fact, use many of the same components that are found in today’s Prius

16. FCHV Market Penetration Issues
Durability
Steadily improving, but needs further development
2. Cost
Not feasible yet
Aim to reduce to 1/100th of the current cost
3. Cruising Range
Practical range ~ 300 miles
Current 10K PSI storage is not sufficient
Solutions such as advanced hydrogen storage technology and vehicle packaging optimization have been under study

17. FCHV Market Penetration Issues

18. FCHV Market Penetration Issues

19. FCHV Market Penetration Issues

20. FCHV Market Penetration Issues

21. FC/Hydrogen Basic Research

22. Hydrogen Storage Technology Development Efforts
Development will be carried out not only within Toyota, but also in collaboration with engineers and scientists around the world.

24. Towards Sustainable Mobility
Government
Auto Manufacturers
Energy-Mix Strategy
Codes and Standards
FC Technology
Cost
Vehicle Attractiveness
Fuel Industry
Universities Technical Schools
H2 Production,
Distribution and
Storage Technology
Hydrogen-Based Society
Human Resource
Development
H2 Storage Technology
Basic Research
Hydrogen
Infrastructures
R&D Organizations
General Public
R&D on FC
Understanding of a
H2 Production,
Distribution and
Storage Technology
(Incl. CO2 Sequestration)
Hydrogen Society
Awareness