1. NBA Playoff Teams on Facebook

2. NBA Playoff Teams & Facebook SCC Classroom Interactive
The NBA teams participating in this year’s playoffs have updated their Facebook profiles to include new photos as part of the social media giant’s new “Timeline” feature.
Review the profiles below and answer the discussion questions that follow. As you review the slides, consider how each team is using Facebook to connect with fans and how the images included in the profile help to promote the team.
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19. Discussion Questions:
NBA Playoff Teams & Facebook
Discussion Questions:
After reviewing the Facebook Timeline profiles for each NBA team, what general observations do you think are worth noting from a marketing perspective?
How do you think Facebook helps teams to connect with fans?
Do you think utilizing Facebook’s timeline feature helps teams more than the previous version of Facebook? Why or why not?
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20. Discussion Questions:
NBA Playoff Teams & Facebook
Discussion Questions:
WITHOUT reviewing again, can you recall which teams featured a sponsor on their timeline profile?
Why do you think only two teams out of sixteen chose to tie a sponsor to their timeline profile? What are the advantages and disadvantages of doing so?
If YOU were responsible for managing the social media for one of this year’s NBA playoff teams, how would you leverage Facebook as a marketing tool?
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