1. Recruitment Lesson starter: Look at the poster on the right.
What message is this poster trying to show?

2. Task One You will see a number of recruitment posters from around 1914
You must write down the message the poster is attempting to give to young men
‘Uncle Sam’ was designed to speak to US men in the same way Kitchener did

3. Example
This poster is trying to show that Kitchener and Britain need whoever is looking at the poster.
It is trying to show that it is every man’s duty to fight for his country.

4. 1.

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15. 12.

16. Why were recruitment posters important?
They appealed to a man’s conscience (made them feel guilty)
They promised a great adventure
They made men feel a sense of duty to King and country

17. Other important factors
War and fighting was seen as glorious and exciting
To secure a decent wage or escape a boring job
Propaganda made Germany look savage (eg. In Belgium)
Pressure from friends/ relatives
People expected a short war – ‘over by Christmas’ – and didn’t want to miss out
Treatment of non soldiers – white feathers etc
Pressure at public events – football matches, town fetes etc
Newspapers only showed war as positive – encouraged signing up
Men could join up as ‘pals battalions’ – fight with friends

19. Bradford Pals Battalion

20. Today we will…
Understand why recruitment posters encouraged men to join up
Identify other reasons for men joining up