1. European School of Management Italia (C) Copyright 2004
Innovation

2. How to make change stick
1. Set high standards and lead by example 2. Put the right managers in place and give them real power 3. Focus on results, not an elaborate change process 4. Change quickly – tackle issues in parallel, not in sequence

3. Creating innovation culture
We look for insights to develop into ideas, and then into value adding innovations This is what innovation’s Creative Geniuses do
We support innovation by helping creative people overcome the obstacles that otherwise inevitably impede their innovation efforts This is what Innovation Champions do
And we define our firm’s expectations and policies to favour innovation This is what Innovation Leaders do

5. Creative geniuses apply the know-how that results in insights, ideas, and ultimately in innovation
Creative geniuses produce innovation results
Innovation Champions define the practices that enable innovation, eliminate those that impede it, and in so doing enable the innovation culture.
Innovation Leaders define the policies that enable innovation, and eliminate those that impede it, there by taking a lead role in creating the innovation culture.

6. Prof. Clayton Christensen on innovation: We hire products to do a job
Association thinking (Medici effect) intersection of diverse disciplines and fields
Questioning: high q/a ratio. Challenge the status quo
Intense observing (es. John Osher)
Networking with people of radically different views
Experimenting widely, piloting and testing

7. Prof. Teresa Amabile: The progress effect
Small wins, big ideas
Research shows that recognition and prizes affect innovation in limited way
People are more engaged by regular, incremental progress toward accomplishment of a meaningful goal

8. P&G: Four types of innovation
Sustaining: adds incremental value by small improvement to existing products
Commercial: creative marketing, packaging and promotion to grow existing offerings
Transformational: reframes existing categories. Changes orders of magnitude and fundamental breakthrough in market share, profits, etc
Disruptive: new business opportunity, radically different. May kill existing offerings

9. Innovation