1. Analysis Of The Car Industry

2. PEST Analysis POLITICAL –Legislation Environment Company Cars Competition –Taxes and Duty –Subsidies

3. PEST Analysis

4. POLITICAL –Legislation Environment Company Cars Competition –Taxes and Duty –Subsidies

5. PEST Analysis ECONOMIC –Excess Capacity –Economies Of Scale –Diversification –Mergers and strategic alliances

6. PEST Analysis

7. ECONOMIC –Excess Capacity –Economies Of Scale –Diversification –Mergers and strategic alliances

8. PEST Analysis SOCIAL –Environment –Car Culture –Fashions and taste –Redundancies

9. PEST Analysis

10. SOCIAL –Environment –Car Culture –Fashions and taste –Redundancies

11. PEST Analysis TECHNOLOGICAL –E-Commerce –Safety –Plant efficiency –Gizmos

12. PEST Analysis

13. TECHNOLOGICAL –E-Commerce –Safety –Plant efficiency –Gizmos

14. Five Forces Analysis THREAT OF ENTRY –East Asian companies - Globalisation –Quotas reduced or abolished –Labour

15. Five Forces Analysis BUYER POWER –High –Imports By Individuals –Distribution Channels –Large Number Of Substitutes –Second Hand Market –Over Capacity –Large purchase

16. Five Forces Analysis SUPPLIER POWER –New Registrations –Just In Time –Brands –Dealerships

17. Five Forces Analysis SUBSTITUTES –Public Transport –Other Segments Of The Market –Similarity Of Product –Alternative Fuels

18. Five Forces Analysis COMPETITIVE RIVALRY –Mature Market –Price Wars –Ease Of Access –Large Number Of Competitors