1. Unit 1 P4 Name…………………………………
Final Business Idea
Unit 1 P4
Name…………………………………
02/05/2019

2. My Business What does your business do? Where is it located?
What type of ownership is it? (ie franchise, sole trader, partnership etc)
02/05/2019

3. Features of my business
What is your USP (Unique selling point) – what makes your business different from the competition?
Who will your competitors be?
02/05/2019

4. Who are your customers?
Who will be your main customer range? How will you make sure your meet their needs and target them properly?
02/05/2019

5. Aims & Objectives Include one Aim (overall target)
You must include 2 SMART objectives for your business
Why will your business be profitable? What are your price ranges?
02/05/2019

6. STEP Analysis
How will the following factors effect your business? What will your business need?
Social
Technological
Equipment
Personal
02/05/2019

7. Justification Why did you decide to chose this business?
Is there a demand or gap in the market?
How would your business benefit Folkestone?
02/05/2019