1. Agency Partner Training
Wednesday, March 27, 2019

2. Sponsors
Carthage Community Foundation & the Community Foundation of the Ozarks
Col 3:17 Fund
Edward Jones Investments – Darren Collier, Kristi Montague, Joe Ryder & Garrett Stramel
Jordan CPA Services
Leggett & Platt, Inc.
Marsh Family Foundation
Revel Boutique

3. Match Opportunity Made possible by the Marsh Family Foundation
Participating APs will receive a $500 match if your agency can raise a minimum of $500 on Give Carthage Day
Pre-loaded and post-loaded money can be applied toward your required match

4. Prizes 7–8 am: Early Bird 9–10 am: Luck of the Draw
Most Donors During the Hour
$500
Sponsored by: Leggett & Platt, Inc.
9–10 am: Luck of the Draw
Drawn from All APs with at least 1 Donation During the Hour (more donations = more chances)
$1000
Sponsored by: Jordan CPA Services
12–1 pm: Lunch Rush
Most Money Raised During the Hour
Sponsored by: Edward Jones Carthage – Darren Collier, Kristi Montague, Joe Ryder & Garrett Stramel

5. Prizes 2–3 pm: Luck of the Draw 4–5 pm: Home Stretch 5 pm: Finale
Drawn from All APs with at least 1 Donation During the Hour (more donations = more chances)
$1,000
Sponsored by: Colossians 3:17 Fund
4–5 pm: Home Stretch
Most Donors During Hour
$500
Sponsored by: Leggett & Platt Inc.
5 pm: Finale
Drawing from APs present at The Woodshed at 5 pm to Celebrate the End of the Day
Sponsored by: CCF
Join us in the Woodshed for complimentary Appetizers and Drinks (1 drink ticket per person)

6. Prizes Spirit Award Chosen by CCF and Revel Boutique after event
AP with most spirited/active Give Carthage campaign effort
Estimated $500 (percentage of sales from May 6 and 7)
Sponsored by: Revel Boutique

7. Prizes Most Money Raised Most Unique Donors
Awarded after event and all prizes & post-loads are entered
1st Place - $1,000
2nd Place - $500
3rd Place - $250
Sponsored by: CCF/CFO
Most Unique Donors
Awarded after event
$250

8. Prize Rules 11 total prize opportunities (not including the match)
An agency can only win one Luck of the Draw Prize and/or Finale Drawing during the day
Aaron will add prizes (except cumulative/after event prizes) into totals during the day

9. Online Giving
1% Cause Momentum administration fee for total online gifts
No fee on match funding, prize money or pre- or post-load donations
Standard credit card fees apply for online gifts, but donors can opt to cover these fees
No transaction fees from CFO/CCF
No long wait to access funds raised (as with Facebook fundraising)
Donor contact information available to APs

10. CFO & CCF Responsibilities
Provide the Give Carthage Day platform on CauseMomentum.org
Secure prize sponsorships
Promote the event as a whole on our Facebook pages and with area media, including our Media Partners The Carthage Press and KDMO
Provide event posters
Provide promotional tools for APs
Accept in-person gifts on your behalf at Give Carthage Day HQ at Cherry’s on the Square
Cheer you on for a great day of fundraising and celebrate your successes with you at 5 pm at The Woodshed!

11. Nonprofits’ Responsibilities
Secure leadership & board support for your participation
Decide on a goal: operational, project or endowment
Create an online giving page using causemomentum.org
Post and promote the givecarthage.org link on your website
Use social media — both in advance and on the day of giving — to publicize your participation in Give Carthage Day
Prepare your own marketing and promotion efforts using the tools provided
Rally your donors to give online and help you have a chance to win prizes
Send thank you notes to your donors after the event

12. Deadlines April 1 – Deadline to Sign Up to Participate
April 2 – News Release from CCF/CFO with Participating APs Noted
April 22 – Deadline to Have Pages Finalized
April 29 – Deadline to Get Flyers/Posters Up
April 30 – Pre-Load Gift Deadline for 5 p.m.
May 7 – Give Carthage Day!
May 9 – Post-Load Gift Deadline for 5 p.m.
May 14 – CCF Announces Final Totals Including Cumulative/Post-Event Prizes

13. Project Setup on CauseMomentum.org

15. Project Promotion: Telling Your Story

16. Once Upon an Agency … Start with the story.
A central narrative, a core concept, a foundation
Keep it simple, succinct, but most importantly …
Keep it authentic

17. Tips from Network for Good
A story, simply: The characters face an obstacle in achieving a goal.
Consider your audience and what you want them to do.
Consider the purpose of the elements in your story and communications.

18. Set the Schedule
Build a communications calendar for before, during and after project
Template at givecarthage.org
List basic details
Start ramping up promotions several weeks before event
Follow up with thank yous
Later on, show how donations made a positive impact
Stick to the schedule!

19. Write the Script Email newsletters Social media Text messages
Blog/website updates
Press release
Downloadable templates at givecarthage.org

20. Share it with the Storytellers
Storytellers = Anyone who can passionately advocate for your cause
Board members are key
Staff
Loyal donors
Key clientele
Friends and family

21. Boost the Signal
You have your network. Your network has their own individual networks.
Coordinate messaging with key players.

22. After the Dust Settles Add new donors to your lists
Invite donors to like/follow your social media accounts
Personal acknowledgements