1. Social influence II: Minority influence in groups

2. Relationships 2D Space Self presentation and facework Ingratiation
(planned,
Natural
(spontaneous)
Deliberate
thought-out)
Self presentation
and facework
Authentic
(Full exchange)
Manipulative
(Objectives not
Shared)
Ingratiation
Minority influence

3. Individuals and Groups
• Individuals influence groups
- Minority influence
- Leadership
Groups influence individuals
Situation affect self presentation and self image
Beliefs, attitudes, behaviors
Norms G

4. Group Norms Definition: group’s standards and expectations of behavior
Properties
Intensity
Range of tolerable behavior
Crystallization
Jackson’s norm curves

5. Approval of
Group
Sexually
harass
colleague
Talking in meeting
Positive
Frequency of behavior
Negative

6. Who complies to norms? • Asch • Willis - f(indiv) - f(group)B C
• Asch
• Willis
- f(indiv)
- f(group)
conformity
nonconformity
independence
variability
• Hollander
- idiosyncrasy credit
- conform first, then deviate

7. Dealing with deviant/minority opinions
Correct
Reject
“Institutional deviant”
Accommodate
Deliberate
Manipulative

8. Minority Influence Clear objective Consistency over time
Keep minority intact
More than 1
Coalition building
Avoid being institutional deviant
Not double-minority, accrue i.c, stay with Zeitgeist
Benefits for group