1. Rebellion
Ruth Barnard

2. Raymond Williams
“structures of feeling” are formed from existing cultural knowledge.
Our cultural knowledge enables signs and symbols to have connotative meanings.

3. Colour Rebel.
For example: we have a knowledge that mandarins are Orange. We also understand that things which oppose the norm can be seen as rebellious.

4. Rebellious Sub culture.
Their are many signs and symbols which connote to the rebellious Punk sub culture.

5. The punk sub culture opposed dominant cultural values and undermined authority. The safety pins and rubbish bags of the era are visual symbols that still connote to rebellion today

6. Punk: safety pins and chains.

7. Rebellion often pushes against dominant ideology BUT becomes part of it eventually!
Rebellion becomes a commodity, for example mass produced goods such as punk clothing, music and paraphernalia commoditise rebellion enabling it to circulate back into popular culture.

8. Forbidden Fruit
I treated the mandarin as a product and changed the experience of peeling a mandarin into a rebellious emotional experience.

13. FMV.Magazine.(2013/09/10). http://www.fmvmagazine.com/?p=7235
Works Cited.
Barnard, Malcom. (1996). Fashion, Clothing, Communication and Culture. London: Routledge Print.
Desmet, P.M.A. (2003). A multilayered model of product emotions. The Design Journal. Print.
Tony Schirato and Jen Webb( 2004).Reading the Visual. Australia: SOS Print and Media group, Print.
Stahl ,Geoff. (2011). Advertising: Mapping the ‘New and Improved’ Mediascape. Being Cultural. Bruce M.Z. Cohen, Ed. Auckland: Pearson, Print.
Williams, Raymond (2002).Culture is Ordinary [1958] The Everyday Life Reader. Ed. Ben Highmore.London: Routledge, Print.
Image:
FMV.Magazine.(2013/09/10).