1. Mobile Technology for Airports SWAAAE Conference, Monterey, California

2. Presentation Agenda Mobile 101 Recent happenings
Key benefits for airports
Most accessed information on mobile devices
Leading SWAAAE airports
Mobile Website vs. Mobile Apps

3. Examples of Mobile Presence
5 ads before each departure

4. Mobile User Demographic

5. Today’s Airline Passenger

6. Recent Happenings Market consolidation Phones becoming cheaper
Exponential growth in mobile usage
Costs for launching and supporting mobile websites and Apps have drastically reduced

7. Key Benefits for Airports
Enhance Passenger Service
New Marketing Opportunity
Increase Revenues

8. Most Desired Features

9. Most Desired Features

10. SWAAAE Airports Santa Maria San Francisco Phoenix Sky Harbor
Santa Barbara
San Jose
Santa Rosa
Los Angeles
San Diego
John Wayne
Reno-Tahoe
Oakland

11. Mobile Website or Mobile App
Type of Airport
Size of Airport
Competitive Landscape
Purpose of mobile presence
Total Cost of Ownership