1. Double Your Profits by Selling Enhancements
Ed Laflamme
Double Your Profits by
Selling Enhancements
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2. Ed Laflamme $ 100.00 Monday $ 40.00 Friday
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3. Ed Laflamme What Are Enhancements?
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4. Ed Laflamme Benefits 1. Increased Sales 2. Greater Profits
3. Loyal Customers
4. Competition Out
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5. Increased Sales Builds Relationships Leads To Trust
Ed Laflamme
Increased Sales
Builds Relationships
Leads To Trust
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6. How Do We Build Relationships? Residential Commercial
Ed Laflamme
How Do We Build
Relationships?
Residential
Commercial
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7. Ed Laflamme Walk The Property Oscar Stone – 2 Q’s Bill Arman – 15,000
IBM
Indiana Client
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8. Ed Laflamme Listen Question
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9. Establish the Customers… 1. Quality level 2. Desire 3. Budget 4. Pace
Ed Laflamme
Establish the Customers…
1. Quality level
2. Desire
3. Budget
4. Pace
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10. Ed Laflamme Why Do People Buy?
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11. Purpose of the Walk 1. Educate 2. Suggest 3. Recommend
Ed Laflamme
Purpose of the Walk
1. Educate
2. Suggest
3. Recommend
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12. Educate 1. Safety 2. Curb Appeal 3. Water 4. Longevity
Ed Laflamme
Educate
1. Safety
2. Curb Appeal
3. Water
4. Longevity
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13. Suggest 1. Re-design 2. Replace 3. Create
Ed Laflamme
Suggest
1. Re-design
2. Replace
3. Create
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14. Recommend - Suggest 1. Improve - GE 2. Spray 3. Deep Root
Ed Laflamme
Recommend - Suggest
1. Improve - GE
2. Spray
3. Deep Root
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15. Why Don’t Landscapers Sell More Enhancements?
Ed Laflamme
Why Don’t Landscapers
Sell More Enhancements?
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16. Ed Laflamme Planning People
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17. People Lack of Talent Not Enough
Ed Laflamme
People
Lack of Talent
Not Enough
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18. Planning Macro/Micro Labor & Material Matrix
Ed Laflamme
Planning
Macro/Micro
Labor & Material Matrix
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19. Ed Laflamme 1. Sell - Higher Margin Work Increased Profits!
2. Higher Prices
3. Less Cost for Sale
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20. Ed Laflamme Loyal Customers 1. Shows You Care 2. Consistent Quality
3. Satisfied & Happy
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21. Competition Happy Customers Don’t Bid If You Lose Job They Will Return
Ed Laflamme
Competition
Happy Customers Don’t Bid
If You Lose Job They Will Return
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22. Ed Laflamme Review How Does it Increase Sales? Why Higher Profits?
Why Loyal Customers?
How Does it Keep Competitors Out?
The Bonus???
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23. What is Needed? Discipline Planning
Ed Laflamme
What is Needed?
Discipline
Planning
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24. What I Want You to Do Plan
Ed Laflamme
What I Want You to Do
Plan
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25. Ed Laflamme
Questions?
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26. Can You Double Your Profits?
Ed Laflamme
Can You Double Your Profits?
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27. Ed Laflamme ed@harvestlandscapeconsulting.com 203-858-4696
Ed Laflamme CCLP
Google Me…..
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