1. Leveraging Your Professionals
REGION VI
REGIONAL
LEADERSHIP
CONFERENCE
Leveraging Your Professionals
Aug 10th-12th, 2018
University of Washington
Seattle, WA

2. Overview
Discussion: How are you connecting with your professionals now?
Statistics you should know
Strategic communication
How do I keep professionals up to date?
Important questions and answers
Contact us

3. Discussion Question
Speaker’s Notes:
Discussion organization:
You have 10 minutes
Get in groups of 3
Discuss the question on the slide, and designate one person to speak for the group at the end of 10 minutes
How are you currently connecting with your professionals now?

4. Statistics you should know
Average Working American Statistics:
Work hours: 8+ working hours between 7am-5pm
Leisure Time: 4:30
Ex: fitness, TV, volunteering, etc
Household activities: 1:30
Food preparation, cleaning, etc
Winding down: Between 10pm-12am
What stands out to you about these stats?
Speaker’s Notes:
What should stand out is the hours between 5pm-10pm are the primetimes to contact professionals
Notes:
General Stats:
Average end of work day:

5. Strategic Communication
Best time to communicate: Between the hours of 5pm-10pm
This is the best time to converse about time consuming topics
Ex: Solicitation of funding, attending chapter meetings, phone calls
Best time to start reaching out: at least 4-8 weeks before event

6. How do I keep professionals up to date?
Treat contacting professionals similar a marketing plan:
Start or keep a list with all professionals in it
Ex: Google Spreadsheet, Excel document, MailChimp
Ensure it has the following information at minimum:
Full name, employment location, personal (non-school), phone number
Form a connectivity plan
Quarterly professionals newsletter, Professional mentorship program, etc
Execute on the connectivity plan
Speaker’s Notes:
Connection Plan: A plan in which you determine a strategy in which to contact your professionals
This plan should at minimum have you connecting with your professionals every 4 times a year
The goal is to keep the professionals up to date about what is going on and that you are active

7. Important Questions and Answer
Should I only try to contact local professionals?
Answer: No, you should contact all professionals
Should I only send information out to just my professionals?
Answer: No, if there is a local Professionals Chapter contact them too
Should I contact my alumni for more than just funding?
Yes, most professionals are looking for ways to give back
One of our alumnus is extremely wealthy, should I only contact them when I need funds?
No, here is why not: 50 professionals x $100 each = $5000

8. Professional Chapters and Locations
Active Chapters
Active in the Past 5 years:
Phoenix Metro Professionals
Portland-Metro Professionals
NSBE Salt Lake Professionals
Tri-Cities Professionals
San Francisco Bay Area Professionals
NSBE Seattle Professionals
San Diego NSBE Professionals
Los Angeles
Silicon Valley
Denver
Long Beach
Las Vegas
Sacramento
Albuquerque

9. Professionals Chair-Elect Region VI Professionals Board
Contact Us
Professionals Chair-Elect
Demetri Wilright
Region VI Professionals Board