1. Prepared by ms. dale 4.2 Marketing Strategies
BMI3C
Prepared by ms. dale
4.2 Marketing Strategies

2. Lesson Objectives
To describe how consumers make decisions using value equations
To develop a value equation on a product of the student's choosing.
To describe the difference between push and pull marketing strategies
8 May 2019

3. CIE 3M
08/05/2019
Review
We have looked at ______________________, _________________and now we will explore __________________________.
8 May 2019

4. CIE 3M
08/05/2019
Mrktng Strategies
A marketing strategy is the method in which to carry out a _________________.
The marketing strategy will outline how the company will carry out its plan. This includes which marketing activities will be used and the marketing mix formula (percentages and priorities).
8 May 2019

5. CIE 3M
08/05/2019
Mrktng Strategies
A Typical Marketing Plan will contain the following sections:
1. The Marketing ___________
2. Lists the ________________________
3. ___________ Results
4. ___________ Strategy
5. __________ Strategy
6. __________ Strategy
7. ___________ Proposal
8. __________ Forecast
8 May 2019

6. CIE 3M
08/05/2019
Mrktng Strategies
Branding strategies will focus on the consumer’s _______ __________ .
Each and every one of us makes a value calculation when we are presented with products to purchase.
8 May 2019

7. CIE 3M
08/05/2019
Mrktng Strategies
The Barbados government and tourism/hospitality providers must develop strategies to increase the benefits and reduce the costs of the vacation.
The following slide is an example how promotional marketing strategies work to affect a person’s value equation. Adam and Vishna are looking to take a vacation. Barbados is a place they want to visit.
Image credit:
8 May 2019

8. CIE 3M
Trip to Barbados for Adam and Vishna (pages 26 to 27)
Benefits
Assigned Value (1-10)
Costs
Pleasure: great food, warm weather, lots to do, escape from the traffic jams 6
Monetary Costs: $7000 Can ( MYR)This takes up most of their savings and prolongs purchases for other needs and wants 10
Prestige: pictures to show friends, dinner-party conversations, tans 3
Safety: Some people do not think air travel is safe. Health care may not be easily accessible
Adventure: Long flights, learning or experiencing SCUBA diving, change of scenery
Timing: Adam and Vishna both work. Adam is off during the March break but Vishna needs to negotiate with her boss for time off. 5
Romance: great honeymoon location, very romantic venues 4
Complexity: Neither Adam and Vishna have travelled outside of their own country before, need passports, and knowledge about how to plan a trip. 2
08/05/2019
Marketing Strategies
8 May 2019

9. CIE 3M
08/05/2019
Mrktng Strategies
Using the value equation we get the following results: Total Benefits (___) – Total Costs (____) = _____ The consumer will purchase a product/service only if it has a positive value. _____________ ______________________________________ ___________________________________
8 May 2019

10. CIE 3M
Find an advertisement for a product either in print or digital form. Then develop a Value Equation for the product.
Product:
Benefits
Value (1-10)
Costs
08/05/2019
Marketing Strategies
Provide 15 minutes for this activity. Collect in the following period.
8 May 2019

11. Mrktng Strategies _____ ______
CIE 3M
08/05/2019
Mrktng Strategies
Along with branding and promotional strategies there are also _________________________ that focus on the best way to deliver a product/service to the market.
_____
Consumer
Producer
______
Consumer
Producer
8 May 2019

12. Mrktng Strategies ____
CIE 3M
08/05/2019
Mrktng Strategies
PULL STRATEGIES: The consumer “pulls” the product through the distribution chain. To do this the producers build ___________ and _________in the consumer, so that they will ask sellers for that product. Consumers will be “pulled” or ________ to that product.
Show the following commercials and ask the students to respond, how they apply to the pull strategy. Have them record their ideas in their notes.
– I-Pad
– Old Spice
____
Consumer
Producer
8 May 2019

13. Mrktng Strategies _____
CIE 3M
08/05/2019
Mrktng Strategies
PUSH STRATEGIES: The producer “pushes” the product through the distribution chain. To do this the producer markets their products to ____________________ . The strategy of the producer is that if the customer sees the product they will buy it.
List products that are pushed at consumers, explain how they are “pushed”?
_____
Consumer
Producer
8 May 2019

14. Mrktng Strategies Review
CIE 3M
08/05/2019
Mrktng Strategies
Review
To review the last three slides
8 May 2019

15. Review Complete you value equation.
Key Points from Lesson
Homework / Assignment
Complete you value equation.
List three products that use a Push Strategy and three products that use a Pull Strategy
Review your notes!
Marketing Strategies
Marketing Plan
Value Equation
Costs and Benefits
Push Strategies
Pull Strategies
8 May 2019