1. by Luv Tulsidas Chris Kurzyna
on the Edge by
Luv Tulsidas
Chris Kurzyna

2. Personal Introduction
Name: Luv Tulsidas
Company: Hertz Corporation.
Role: Director of Web Development.
Focus: eCommerce, Web Development, Software Engineering & Online Marketing
Outside of Work: Entrepreneur, Soccer Coach.

3. About Hertz
Founded in 1918 by Walter Jacobs (pioneer of car rental business).
Largest Car Rental Brand in the world:
8100 locations
147 countries.
Hertz is known for: gold service & renting fine cars
In 2011 Hertz is more than a Car Rental Business!

4. Hertz Family of Companies
Fleet Leasing & Management Solutions. Heavily Tech driven
19 Languages
138 Domains
A new way to buy a car. Online Based!
Rent Online by the hour. Cutting Edge In- car technology.

5. The Road to Akamai ( )

6. The Akamai Effect! Website speed Improved from:
9 to 1.3 Seconds in the US
55 to 2.5 Seconds in China
Success Factors:
Akamai: 55%
CDN - Caching of Static Content
Akamai Dynamic Site Accelerator.
Re-Engineering of Hertz.com: 45%
Hertz.com gets Best-in Class in 2010 as per Keynote Study for website performance: Priceless!

7. What’s Cooking?
Not a technology business but technology driven business!
Leveraging the power of Mobile to improve Customer Experience.
Service improvement and cost reduction with virtualization and automation.
Reduce cost of PCI & Securing Data Center. Tokenization & Akamai Web App Firewall.
Cloud Computing.

8. Chris Kurzyna – Manager, Web Operations
Continuous Improvement
PCI Compliance & Security
Response & Availability
Severity 1 Production Support
System Upgrades & Maintenance
Search Engine Optimization
Mission
Ensure that customers can book on Hertz’ websites in a fast, secure and reliable manner.
Vision
Best-in-class website performance.
99.99% Availability
Page Download Time: 2 Seconds or Less
#1 SEO performance in car-rental industry
Error Free Website
World Class Security

9. Akamai Solutions “Beer Goggles” Effect
Tokenization
EdgeScape (geo code)
Operations & PCI
Netstorage
Home Page Cache
Redirect Management
Performance & Availability
Global Traffic Management
Enhanced DNS
DNS & Traffic (future)

10. Edge Tokenization – PCI & Security
Improved user experience
Improved sales through increased conversions
Put control and visibility of payment processing in our hands.
PCI Compliance of a e-Commerce website cost upwards of $2 million.
Akamai Edge Tokenization is a fraction of the cost and is pay as you go.

11. “Wow” – Edgescape (geo location)
Making growing brands more geo intelligent
Pre-fill locations to make it easier to find locations in the area
Promote “Great Deals Near [your location]”
Display background images or advertisements based on where you are

12. “Wow” – Performance & Availability
Netstorage
Problem: Corrupt css files rendered randomly from origin for certain regions of the world
Home Page Cache
Problem: Homepage would not come up during times of duress with the rate engine
Problem: Homepage download time was not best in class
Redirect Management
Problem: Legacy code architecture added redirect to every call to Hertz.com

13. “Wow” – GTM & Enhanced DNS
GTM & eDNS
Problem: Current state of DNS in disarray. The scripting and configuration is “like a bowl of spaghetti” and the person who built it is no longer with the company. Those who can help redesign and put back to a state of function are not available due to priorities.
Problem: All or nothing approach to production capacity. With 3 redundant centers there is no way to shift traffic proportionally as one center begins to struggle, a hard switch is required.

14. Questions