1. For use as a demonstration of wireframes as part of panning a project.
For a (fictitious) publisher’s website – AAD Publishing Limited, publishers of Arts, Architecture and Design books.
For use as a demonstration of wireframes as part of panning a project.
Copyright Chris Baker Project Management Ltd 2008;

2. About wireframes
Quick and simple-to-make way of showing the structure of a proposed electronic product (e.g. website)
Does NOT attempt to show visual design (e.g. fonts, colours); introducing aesthetics too early can be VERY distracting. Keep it visually bland.
Good for discussing & refining basics – how many pages; what kind of copy needed; what navigation?
Can include hyperlinks (like this), enabling team to try out the proposed navigation.
May not include actual copy – instead, may have description of the kind of copy there will be.

3. Home Page
[LOGO]
[Tagline ]– AAD Publishers, best for Arts, Architecture and Design
[Navigation sidebar]
Eyecatching Marketing copy (news, latest info, etc.) The page body includes links to all main pages.
Arts
Architecture
Design
For Authors
About Us

4. Sample catalogue page (Arts)
[LOGO]
[Tagline ]– AAD Publishers, best for Arts, Architecture and Design
[Navigation sidebar]
List of our new and forthcoming Arts titles
Arts
Architecture
Design
For Authors
About Us

5. For Authors
[LOGO]
[Tagline ]– AAD Publishers, best for Arts, Architecture and Design
[Navigation sidebar]
Why publish with us?
Short copy about the kinds of proposals we like to see and to whom they should be sent. Link to PDF file with details of how to prepare a proposal for us
Arts
Architecture
Design
For Authors
About Us

6. About Us
[LOGO]
[Tagline ]– AAD Publishers, best for Arts, Architecture and Design
[Navigation sidebar]
Our full business address, and contact details
Short copy re our company mission, values, KSPs etc.
How to get to our offices (link to Google Maps)
Link prospective authors back to “For Authors” page.
Include news stories when we have them.
Small print – include company number and registered business address, as per Companies Act.
Arts
Architecture
Design
For Authors
About Us

7. Questions
What have the project team assumed the purpose of the site is? And are they right? What have they missed?
How can we keep the home page interesting? It may need frequent updating – who will do this and will it be sufficiently easy for them to load copy onto the site?
Should the 3 categories of Art, Architecture and Design be further subdivided?
Decisions will be needed about the order in which things appear on the page – e.g. for the books is it latest publications first? Bestsellers first?
There is no way of searching the site – is that an omission?
How can a customer buy a book he or she sees on the site? Is there an order form to post to us? Do we want to offer online purchase (there is currently no shopping cart in the design – is that an omission)?. Including a shopping cart would of course introduce various issues about how to take and fulfill online orders (potentially a problem for a small publisher). Do we prefer simply to be an affiliate, e.g. of Amazon, until it is clear how much business can be generated?