1. DESIGN – Day 6
designing headlines

3. HEADLINES VERBAL VISUAL
the verbal–visual connection Design
VERBAL
captures & keeps readers with clever diction & clear details
reflects the dominant photo’s content
VISUAL
(an entry point)
uses type creatively

4. HEADLINES Identify content
the verbal–visual connection Design
Identify content
Tell something specific about the season, event, etc.
Capture the readers’attention

5. HEADLINE Primary headline – The Teaser Secondary headline – The Teller
ANATOMY
designing headlines Design
Primary headline – The Teaser
Intrigues the reader visually and/or verbally (larger than anything else on the spread.)
Secondary headline – The Teller
Provides information specific to the year and identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head.

6. Reign Delay HEADLINE Identify content?
ANATOMY
designing headlines Design
secondary headline
TELLER
Homecoming
Reign Delay
Game, field coronation come
to a thundering halt
label
primary headline
TEASER
Identify content?
Tells something specific about the event?
Captures the readers’ attention?

7. Crowning Moment WILD WASHOUT the PROCESS Kicker
designing headlines Design
Kicker
ONE line of secondary above primary
WILD WASHOUT
Homecoming fans experience
Crowning Moment
Even rain can’t spoil Homecoming’s

8. Take a Reign Check the PROCESS Wicket
designing headlines Design
Wicket
2 or more lines of secondary above primary
Players, band, fans
abandon the field,
head for cover,
Take a Reign Check

9. BASHCRASH BASHCRASH the PROCESS Tripod pattern
designing headlines Design
Tripod pattern
2 or more lines of secondary beside line(s) of primary
Thunder, lightning
cause Homecoming
BASHCRASH
“When I realized the storm would probably cancel
the game, I was depressed.”
junior Jonah Martin
BASHCRASH

10. Get a Reign Check the PROCESS Hammer pattern
designing headlines Design
Hammer pattern
ONE or more lines of secondary headline below primary headline
Get a Reign Check
Half-time homecoming ceremony washes out

11. Hammer headline designing headlines Design
ONE or more lines of secondary headline below primary
designing headlines Design

12. Tripod headline designing headlines Design
TWO or more lines of secondary beside line(s) of primary
designing headlines Design

13. Tripod headline designing headlines Design
TWO or more lines of secondary beside line(s) of primary
designing headlines Design

14. Variation headline designing headlines Design
TWO or more lines of secondary beside copy
designing headlines Design

15. Wicket headline designing headlines Design
TWO or more lines of secondary above primary
designing headlines Design

16. Kicker headline designing headlines Design
ONE line of secondary above primary
designing headlines Design

17. Kicker headline designing headlines Design
ONE line of secondary above primary
designing headlines Design

18. Variation headline designing headlines Design
TWO or more lines of secondary below primary w/ pictures
designing headlines Design

19. Headline Placement Headlines are placed above or to the left of copy
designing headlines Design
Headlines are placed
above or to the left of copy
tease the reader
offer an overview of content

20. designing headlines Design

21. designing headlines Design

22. Headline Placement
designing headlines Design
When NOT placed above or to the left of copy, some graphic or typographical device is used to draw reader to beginning of copy.

23. designing headlines Design

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