1. Dissemination Working Group 26.10.2010 John Allen
Towards a dissemination and communication strategy for the European Statistical System (ESS-DISC)
Dissemination Working Group
John Allen

2. Background Dissemination Policy Charter
discussed at DWG in 2009
Eurostat dissemination strategy
discussed at DWG in April 2010
basis for roadmap of work at Eurostat
Sponsorship on Communication
working since January 2010
high-level ideas on common ESS actions
Ideas from DWG
responses to questionnaires in previous years
Dissemination Working Group

3. Logic (1) Basic aims Objectives Work areas Actions
Dissemination Working Group

4. Regulation on European statistics
Logic (2)
Basic aims
Objectives
Work areas
Actions
Code of Practice
Regulation on European statistics
Vision Communication
Dissemination Working Group

5. Key ideas: (1) scope Dissemination of European statistics
All dissemination activities by ESS organisations
Dissemination of European statistics
Dissemination Working Group

6. Official statistics are not just for policy-makers
Key ideas: (2) users
Official statistics are not just for policy-makers
In an open, democratic society, the ESS organisations need to have a dissemination strategy designed to deliver the same information both to the policy-makers and to the EU citizens who are affected by these policies, so that they can participate fully in the debate about these policies, and form their own judgement on progress in their implementation
Dissemination Working Group

7. Key ideas: (3) opening up public data
Allow users to exploit public sector information for their own purposes
Dissemination Working Group

8. ESS strategy: basic aims
to support the ESS in serving the needs of users;
to establish the organisations which make up the ESS as the definitive reference for official statistics in the European area, where the participation in the ESS is recognised as assuring the highest standards for easy access to high quality statistical information;
to assure and further improve the quality of the dissemination products delivered to users by ESS organisations, building on the basic principles set out in the Code of Practice
Dissemination Working Group

9. Free access to statistics
OBJECTIVES
Free access to statistics
Provide users with explanatory information
Adapt products and services for changing needs
Exploit data held by ESS organisations
Reduce costs
Take advantage of trends and technologies
Raise understanding and awareness of official statistics and ESS
Deepen ESS cooperation (all work areas contribute)
Dissemination Working Group

10. Free and impartial access to statistics and explanations
WORK AREAS
Dialogue with users
Free and impartial access to statistics and explanations
Free use of statistics, Reuseability data and tools
Modernisation of products and services
Statistics as spatial information
2011 census
Standardisation and integration of processes
Improved access to microdata
Educating people about statistics
Communicating about the ESS
Dissemination Working Group

11. Free access to statistics Dialogue with users
OBJECTIVES
WORK AREAS
Free access to statistics
Dialogue with users
Free and impartial access to statistics and explanations
Provide users with explanatory information
Free use of statistics, Reuseability data and tools
Adapt products and services for changing needs
Modernisation of products and services
Exploit data held by ESS organisations
Statistics as spatial information
Reduce costs
2011 census
Take advantage of trends and technologies
Standardisation and integration of processes
Improved access to microdata
Raise understanding and awareness of official statistics and ESS
Educating people about statistics
Deepen ESS cooperation (all work areas contribute)
Communicating about the ESS
Dissemination Working Group

12. Free access to statistics Dialogue with users
OBJECTIVES
WORK AREAS
Free access to statistics
Dialogue with users
Free and impartial access to statistics and explanations
Provide users with explanatory information
Free use of statistics, Reuseability data and tools
Adapt products and services for changing needs
Modernisation of products and services
Exploit data held by ESS organisations
Statistics as spatial information
Reduce costs
2011 census
Take advantage of trends and technologies
Standardisation and integration of processes
Improved access to microdata
Raise understanding and awareness of official statistics and ESS
Educating people about statistics
Deepen ESS cooperation (all work areas contribute)
Communicating about the ESS
Dissemination Working Group

13. Free access to statistics
Free and impartial access to statistics and explanations
Improved access to microdata
Dissemination Working Group

14. Free and impartial access to statistics and explanations
Work area
Actions
Free and impartial access to statistics and explanations
Action
Name
2.1
Ensure free access to statistics
2.2
Explanatory information
2.4
Common main data releases
2.5
ESS release calendar
2.7
User support service
Dissemination Working Group

15. Free access to statistics Dialogue with users
OBJECTIVES
WORK AREAS
Free access to statistics
Dialogue with users
Free and impartial access to statistics and explanations
Provide users with explanatory information
Free use of statistics, Reuseability data and tools
Adapt products and services for changing needs
Modernisation of products and services
Exploit data held by ESS organisations
Statistics as spatial information
Reduce costs
2011 census
Take advantage of trends and technologies
Standardisation and integration of processes
Improved access to microdata
Raise understanding and awareness of official statistics and ESS
Educating people about statistics
Deepen ESS cooperation (all work areas contribute)
Communicating about the ESS
Dissemination Working Group

16. Free access to statistics Dialogue with users
OBJECTIVES
WORK AREAS
Free access to statistics
Dialogue with users
Free and impartial access to statistics and explanations
Provide users with explanatory information
Free use of statistics, Reuseability data and tools
Adapt products and services for changing needs
Modernisation of products and services
Exploit data held by ESS organisations
Statistics as spatial information
Reduce costs
2011 census
Take advantage of trends and technologies
Standardisation and integration of processes
Improved access to microdata
Raise understanding and awareness of official statistics and ESS
Educating people about statistics
Deepen ESS cooperation (all work areas contribute)
Communicating about the ESS
Dissemination Working Group

17. Free access to statistics Dialogue with users
OBJECTIVES
WORK AREAS
Free access to statistics
Dialogue with users
Free and impartial access to statistics and explanations
Provide users with explanatory information
Free use of statistics, Reuseability data and tools
Adapt products and services for changing needs
Modernisation of products and services
Exploit data held by ESS organisations
Statistics as spatial information
Reduce costs
2011 census
Take advantage of trends and technologies
Standardisation and integration of processes
Improved access to microdata
Raise understanding and awareness of official statistics and ESS
Educating people about statistics
Deepen ESS cooperation (all work areas contribute)
Communicating about the ESS
Dissemination Working Group

18. Free use of statistics, Reuseability data and tools
Exploit data held by ESS organisations
Statistics as spatial information
2011 census
Improved access to microdata
Dissemination Working Group

19. Free use of statistics, Reuseability data and tools
Work area
Actions
Free use of statistics, Reuseability data and tools
Action
Name
3.1
Common policy on copyright and licencing for data
3.2
Make all data easily available in SDMX-ML and other reusable formats
3.3
Make available reference metadata in standardised formats
3.4
Share data visualisation tools
Dissemination Working Group

20. Some key actions (1) Ensure free access to statistics
NSIs and Eurostat review their policies, make adjustments and document exceptions.
Common policy on copyright and licencing for data
NSIs and Eurostat would adopt a common wording for copyright and licencing, which would allow free use of data and metadata (subject to specified exceptions), including re-use for commercial purposes.
Dissemination Working Group

21. Some key actions (2) Common main data releases ESS release calendar
For an agreed set of important regular indicators, NSIs and Eurostat publish the indicators on the same dates, and to highlight in their releases an agreed "European" version of the indicator.
ESS release calendar
Publication of a combined release calendar showing the release dates for important regular indicators by all NSIs and Eurostat.
Dissemination Working Group

22. Some key actions (3) Products for mobile devices
NSIs and Eurostat collaborate on the development of products for mobile devices (for example, smartphones).
Improved access to geocoded data
NSIs would make it possible for users to access all their geocoded datasets in appropriate re-usable formats, either by manual download or through services which facilitate automated access.
Dissemination Working Group

23. Member States are asked to give their opinion
Questions to the DWG
Member States are asked to give their opinion
on the overall scope and objectives
on the proposed work areas and actions
Possible follow-up from DWG
survey of DWG members on costs and priorities for the actions
Dissemination Working Group