1. Metaphor and emotion, again
Zoltán Kövecses
Institute of English and American Studies
Eötvös Loránd University,
Budapest

2. What is emotion language?
A set of literal words? – anger, fear, joy, sad, proud, friendship?
Linguistic metaphors?
filled with emotion, burn with emotion, be overwhelmed by an emotion, be struck by an emotion, be governed/ruled by an emotion, be overcome by an emotion, let go of an emotion, be beside oneself with an emotion, be weighed down by an emotion
Linguistic metonymies?
being a hothead, getting cold feet, puffing one’s chest out with pride, fleeing the scene, looking at someone amorously, having a sad face

3. Expression and description
Expressing emotions
Describing emotions
Speech acts
Expression and description in one

4. Basic emotion terms
Basicness: in a “vertical” and a “horizontal” sense
Vertical: superordinate – middle (basic) level – subordinate
Horizontal: prototypical – nonprototypical

5. Metaphor and metonymy
Figurative expressions denote various aspects of emotion concepts: cause, control, intensity, etc.
Metaphors: two domains + a set of mappings: anger is fire.
Metonymy: one domain + a single mapping: physiological responses for the emotion.
Related concepts as metonymies: a part of an emotion concept for the whole concept.

6. Kinds of metaphors Conceptual metaphors
EMOTION IS A FLUID IN A CONTAINER (filled with emotion)
EMOTION IS HEAT/FIRE (burn with emotion)
EMOTION IS A NATURAL FORCE (be overwhelmed by an emotion)
EMOTION IS A PHYSICAL FORCE (be struck by an emotion)
EMOTION IS A SOCIAL SUPERIOR (be governed/ruled by an emotion)
EMOTION IS AN OPPONENT (be overcome by an emotion)
EMOTION IS A CAPTIVE ANIMAL (let go of an emotion)
EMOTION IS A FORCE DISLOCATING THE SELF (be beside oneself with an emotion)
EMOTION IS BURDEN (be weighed down by an emotion) 
Force dynamics (Talmy, 2000).

7. Kinds of metonymies Conceptual metonymies
BODY HEAT FOR ANGER (being a hothead)
DROP IN BODY TEMPERATURE FOR FEAR (getting cold feet)
CHEST OUT FOR PRIDE (puffing one’s chest out with pride)
RUNNING AWAY FOR FEAR (fleeing the scene)
WAYS OF LOOKING FOR LOVE (looking at someone amorously)
FACIAL EXPRESSION FOR SADNESS (having a sad face) 
EFFECT FOR CAUSE
CAUSE FOR EFFECT
Related concepts
Love: CARING, LIKING, SEXUAL ATTRACTION, FRIENDSHIP, RESPECT

8. The conceptual structure of the emotion domain
Old view:
CONCEPTUAL METAPHORS (HOT FLUID, FIRE, OPPONENT, INSANITY,…)
CONCEPTUAL METONYMIES (BODY HEAT, AGITATION, CRYING,…)
COGNITIVE-CULTURAL MODELS (FRAMES)

9. Emotion Frame
Conceptual metaphor 2
Conceptual metaphor 3
Conceptual metaphor 4
Conceptual metaphor 1

10. The conceptual structure of abstract domains and their online use
New view:
IMAGE SCHEMA
DOMAIN COLLECTIVE SEMANTIC MEMORY
FRAME
MENTAL SPACE ONLINE INDIVIDUAL REPRESENTATION OF DISCOURSE

11. The conceptual structure of the emotion domain and its online use
IMAGE SCHEMAS:
FORCE, CONTAINER, SUBSTANCE, OBJECT, HEAT, VERTICALITY E1 E2
EEE

12. Emotion domain
Generic emotion domain: EMOTIONS ARE FORCEFUL INTERACTIONS
Entity1 exerts force on Entity2: Entity2 yields or Entity2 does not yield
Cause of emotion (E1) causes the Person (E2) to have Emotion.
Person (E1) tries to control Emotion (E2): Emotion takes control over Person.
Cause of emotion  Emotion  Attempt at control  Loss of control  Action

13. Emotion frames ANGER IS A HOT FLUID IN A CONTAINER
FEAR IS AN OPPONENT IN A STRUGGLE
JOY IS A WAVE
LOVE IS MAGNETIC FORCE
HATRED IS FIRE
These source domains have somewhat different metaphorical entailments or logic; have different ”meaning foci.”

14. Mental spaces
Online individual use of static schemas, domains, and frames What is happening at this level of metaphor use? 1. Contextual priming: Discourse context Situational context Conceptual-cognitive context Bodily context

15. Mental spaces 1. Contextual priming:
Discourse context: introducing new metaphors
Ryuuji couldn't help but shout at Taiga to ease his anger. Even though he was almost freezing, his anger was like a hot stove inside him. Looking at Taiga, Ryuuji breathed out large clouds of white mist as he rubbed his numb hands against his cheeks, slowly easing some blood into his hands. tsuki.org/project/index.php?title=Toradora!:Volume10_Chapter1

17. Mental spaces 2. Blending
He was so mad, smoke was coming out of his ears… (Fauconnier and Turner, 2002)

18. Mental spaces
3. Narrative uses of emotion metaphors (as opposed to their expression of conceptual content) „1 Jimmy: Uh: I was (.) boiling at this stage and 2 I was real angry with Connie ( ). And 3 uh went up to bed ‘n (.) I lay on the bed.” (Edwards, 1999: 274) „boiling”: establishes accountability, justification, for one’s actions; presents one as being passive (provoked by or) in relation to events; etc.

19. Mental spaces
4. Elaboration for rhetorical purpose: Adrienne Rich: Phenomenology of Anger “white acetylene / ripples from my body / effortlessly released / perfectly trained / on the true enemy // raking his body down to the thread / of existence.”

20. A COMPARISON WITH PERCEPTION
Prototypical emotions:
cause (of emotion) – causes – emotion – control – action |
effect of emotion

21. A COMPARISON WITH PERCEPTION
Non-prototypical emotions:
cause (of surprise) – causes – surprise – loss of control |
effects of surprise

22. A COMPARISON WITH PERCEPTION
Perception is like non-prototypical emotions:
cause (of perception ) – causes – sensation – loss of control |
effects of perception

23. Conclusions
We need to distinguish different levels in the use of emotion metaphors.
Emotion frames are probably too general and static to account for all meaning in the use of emotion metaphors.
We need to view the levels as working together, one being just as significant as the other.
It is likely that this view has methodological consequences for the study of emotion metaphors.
It is likely that this view of metaphor can be generalized beyond the domain of emotions and has serious theoretical consequences for conceptual metaphor theory.