1. Robert Smith ABC Realty, Inc. 123 Main Street Wegettemsold, USA 41017
“Marketability Scorecard” A Simple Guide for Predicting How Well Your Property May Sell
Prepared Exclusively for: Mike and Jane Homeowner 876 Triedtosell Lane Hopeful, OK 49910
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2. Robert Smith of ABC Realty, Inc
“Marketability Scorecard”
A Simple Guide for Predicting How Well Your Property May Sell
PART 1 – THE CONDITION OF YOUR PROPERTY
How well does your property meet the following criteria?
Your property has better than average curb appeal……………+ 2 Points
Your interior is light, bright and clean……………………………+ 2 Points
Your rooms are uncluttered and look as large as possible……+ 2 Points
Your decorating is attractive and neutral………………….……..+ 2 Points
You don’t have any pets…………………………………………..+ 2 Points
Your home is free of any unpleasant odors………………….….+ 2 Points
You have pets that may interfere with showings……………..…- 5 Points
Your floor plan is Obsolete or Outdated………………..…… Points
Your home is in Substandard condition for the area…..…… Points
Your home is in dire need of Updating………………..……… Points
Your home is adjacent to an obvious Eye-Sore………..…… Points
POINTS FOR CONDITION: ________________
Notes or Recommendations: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

3. Robert Smith of ABC Realty, Inc
“Marketability Scorecard”
A Simple Guide for Predicting How Well Your Property May Sell
PART 2 – LOCATION – LOCATION - LOCATION
How well does your property compare to similar properties?
Your property is in the low end of a prestigious neighborhood…..+ 2 Points
Your street has excellent curb appeal…...……………………….…+ 2 Points
Your property has an excellent and valued view…...……….….…+ 2 Points
Your area has a reputation as an excellent school system.…… Points
Your area has shopping within close proximity….……………… Points
Your property is located within a gated community…..……….…..+ 2 Points
Your neighboring properties are well cared for….. ……………..…+ 5 Points
Your property is located near high traffic or noise issues..…… Points
Your area has been stigmatized by crime or other………..…… Points
POINTS FOR LOCATION: ________________
PART 3 – AVAILABILITY AND ACCESS TO SHOW
How easy will it be for prospective buyers to see your home?
No time or day restrictions on potential showings………….…..…..+ 2 Points
No pets to deal with in order to show property….………….…….…+ 2 Points
Your home will always be in a “ready to show” condition..….…. …+ 2 Points
No occupants on premise during showings………………...…… Points
Requirement of Listing Agent present for all showings….……… Points
Tenant advance notification prior to showings…….…….…….… Points
POINTS FOR AVAILABILITY: ________________

4. Robert Smith of ABC Realty, Inc
“Marketability Scorecard”
A Simple Guide for Predicting How Well Your Property May Sell
PART 4 – MARKETING AND EXPOSURE
How will your property get exposed to potential buyers?
A ‘For Sale’ sign will be visibly paced in the yard…………………..+ 2 Points
An easily accessed brochure box will be available…......……….…+ 2 Points
Your property will be included in the local MLS database…...….…+ 2 Points
Your information will be uploaded to multiple web sites………… Points
An Industry Awareness Campaign will be launched………...…… Points
A Full Service sales commission will be offered.….……………… Points
A Below average sales commission will be offered.……………… Points
An Above average sales commission will be offered………...….…+10 Points
A Selling Incentive will be offered to the selling agent……...…… Points
An abbreviated listing time frame……………….………………… Points
POINTS FOR MARKETING: ________________
PART 5 – ACCEPTABLE TERMS
What terms will you offer to make your property more attractive?
Acceptance of low-down FHA or VA type loans…………….…..…..+ 2 Points
Reduce the borrower’s interest rate with buy down….…….…….…+ 2 Points
Consider any type of seller assisted financing…………....….…. …+ 2 Points
Offer to pay at least half of buyer’s closing costs………………… Points
Willingness to cooperate on buyer’s requested repairs……….……+ 2 Points
POINTS FOR TERMS: ________________

5. Robert Smith of ABC Realty, Inc
“Marketability Scorecard”
A Simple Guide for Predicting How Well Your Property May Sell
PARTS 1 – 5 TOTAL POINTS: ________________
PART 6 – PRICING YOUR HOME TO SELL
How will your pricing compare with competing properties?
Your home is priced 5’% to 10% lower than others……….…… Points
Your home is priced 10% to 20% lower than others…………… Points
Your home is priced equal to others………… …......………+ 5 Points
Your home is priced 5% to 10% above others……….…...…….…- 20 Points
Your home is priced 10% to 20% above others……………...… Points
POINTS FOR PRICE: ________________
TOTAL POINT AWARDED: ________________
HOW WELL WILL IT SELL CALCULATOR:
60 Points Or Less = Your home probably won’t sell at the price you’re asking. You will need to make serious adjustments in order to get your home sold.
70 Points = Your home has a 70% chance of selling but may need rapid price adjustments depending on the market reaction.
80 Points = Your home has an 80% chance of selling but may take substantially longer than other homes currently on the market.
90 Points = Your home has an 80% chance of selling and should sell quicker than other homes on the market.
100 Points = You have done everything right so go ahead and start packing!!
Please Note that depending on changing market conditions your home may not follow the above listed guidelines. Even homes that score high can take longer than expected to sell.