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Media Penetration Global Niche Hotel Operator Visibility and Diversity
Media venues from “local to global”, across generational groups, target audiences Unexpected awards and nominations Dream is a global lifestyle-branded hotel operator Smaller size translates to deeper management engagement Critical property for “second-city” brand Deep links to tech sector given parent location in “Silicon Alley”
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Web Presence Website Activities Hotel Reviews Dec. 2017 April 2018
Ratio (April/Dec.) Total Monthly Visits 7,839 13,542 1.727 Duration 1:55 mins 1:46 mins - New vs. Return Visitors 72% N 28% R 74% N 26% R Total Revenue $34,997 $76,584 2.188 Total Bookings 172 231 1.343 Hotel Reviews Jan. 2018 Comp. Rank April 2018 Review Rating 4.16 #6 4.45 #3 Positive Review 75% 87% #2 Recommended 100% #1 # of Reviews 51 79 TripAdvisor Pop. Index 72% 68% #4
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Awards 2018 Golden Leaf Award Winners for Community Appearance
2018 Triangle Business Journal’s Space Award Winners The Golden Leaf Award recognizes new developments, buildings, and landscaping in Durham County that provide positive attributes to Durham’s built environment. Awarded to the Triangle market’s top commercial real estate deals and developments.
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Nominations 2018 Nominee for the Triangle Crew Champion Award (Best Redevelopment Project) The Champion Awards is an annual event that seeks to recognize the many successful real estate projects and individuals that make the Triangle area such a dynamic place to live and do business.
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News Coverage June 23, 2017 (New York Times, National)
July 18, 2017 (The News & Observer, Regional)
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September 25, 2017 (Hotel Management Magazine, National)
Media Coverage July 19, 2017 (WRAL, Regional) July 20, 2017 (Lodging Magazine, National) September 25, 2017 (Hotel Management Magazine, National)
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Media Coverage October 13, 2017 (The Boston Globe, National)
November 7, 2017 (USA Today, National) December 21, 2017 (Cheap Tickets, National)
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Media Coverage December 28, 2017 (Global Traveler, National)
(Food Newsfeed, National) January 10, 2018 (WRAL, Regional)
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Media Coverage February 15, 2018 (Teen Vogue, National)
February 18, 2018 (The New York Times, National)
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Media Coverage May 15, 2018 (Reader’s Digest, National)
May 18, 2018 (The News & Observer, Regional)
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Media Coverage June Edition, 2018 (United Rhapsody Magazine, National)
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