1. Organizational Culture, Creativity, and Innovation
Chapter 14

2. Learning Objectives
Define organizational culture, identify its core characteristics and the various functions it serves in organizations.
Describe the four forms of organizational culture specified by the competing values framework.
Explain the factors responsible for creating and transmitting organizational culture, and for getting it to change.

3. Learning Objectives
Define creativity and describe the basic components of individual and team creativity.
Describe various approaches to promoting creativity in organizations.
Identify the basic forms and targets of innovation and the stages of the innovation process.

4. Organizational Culture
A cognitive framework consisting of attitudes, values, behavioral norms, and expectations shared by organization members.

5. Transmitting Organizational Culture
Symbols
Slogans
Stories
Jargon
Ceremonies
Statements of Principle

6. How Organizational Culture Changes
Composition of Workforce
Mergers and Acquisitions
Strategic Cultural Change
Responding to the Internet

7. Creativity-Relevant Skills
Break Mental Sets and Take New Perspectives
Understand Complexities
Keep Options Open and Avoid Premature Judgments
Follow Creativity Heuristics
Use Productive Forgetting

8. Training People to Be Creative
Encourage Openness to New Ideas
Take Time to Understand Problem
Promote Divergent Thinking

9. Developing Creative Work Environments
Provide Autonomy
Provide Exposure to Other Creative People
Allow Ideas to Cross-Pollinate
Make Jobs Intrinsically Interesting
Set Own Creative Goals
Support Creativity at High Organizational Levels
Have Fun!
Promote Diversity

10. Innovation Targets Product Service Process Marketing Supply Chain
Business Model
Organizational