1. Conducting Interviews

2. It’s a conversation with purpose.
What is an interview?
It’s a conversation with purpose. 2

3. Interviews are not the best option when:
It's large-scale
You need numeric data
There are too many traps
Interviewee has an agenda

4. Decide carefully whom you should interview4

5. Types of interviews
Face-to-face
Telephone
Focus groups 5

6. Conducting an interview
Practice
Small-talk
Be natural
Look sharp
Listen
Keep your goals in mind
Don't take "yes/no"
Respect 6

7. Problems with questions:
Intimidating questions
Two-in-one question
Complex questions
Question order 7

8. Summary: Determine what you want Discuss possible questions
Draft questions
Decide on interviewee
Train your interviewers
Contact interviewees
Make appointments
Analyze the data 8