1. ARMA Spring Chapter Recruitment Campaign
Your text here

2. 7. Strengthening the profession/ARMA (ARMA’s “brand”)
The Importance of Membership Growth
to Your Chapter, To ARMA, and to Our Community  
1. Financial Resources
2. Human Resources 
3. Program Evaluation  
4. A Recruitment Tool 
5. Chapter Momentum 
6. Future Leaders 
7. Strengthening the profession/ARMA (ARMA’s “brand”)
8. Adding Value for Current Members (body of knowledge)

4. 1.Talk to the Right People
Chapter Resources
1. Past members who are no longer involved
2. Chapter guests
3. Followers of your chapter’s social media accounts
Individual Efforts
1. Referrals
2. Get the word out
Remind them to tag both the chapter in their posts.
3. Networking
Other Organizations
1. Allied organizations
2. Business partners
3. University and information management-related programs
Industry focus: Identify industries with the most or fewest members and create your focus around what the data shows
Event focus: Review attendance of events and identify those who are new or are repeat guests and reach out with custom messages.

5. 2. Tell ARMA’s Story

6. Why Join ARMA?

7. Why Join ARMA?

8. WHY DO PEOPLE JOIN PROFESSIONAL SOCIETIES?
It’s a career investment:
They expect something of value in return.
Value is something that helps them:
-gain recognition
-gain access to continuing education
-advance in their career
Yes, they do want to support their profession, BUT….

10. Construct a “Value Statement” for Your Chapter
who is this prospective member?
who wants or needs
the prime benefit or outcome they require or the problem that need solving
membership to
ARMA & the name of your Chapter
provides
the solution – the highest value ARMA and your Chapter provides for them
We do this by
supporting information
Unlike
the competition or “others” we
the uniqueness you provide (what they get from you that they can’t get from others)
as shown by
Example
© Sue Froggatt & Mark Levin, 2014 (V1.1)
If you consider what objections they might have – build this in – so your key point of difference stands out (by generation?)

11. the skills, the knowledge, and the credibility to succeed
For
professionals just starting their positions in records and information management
who is this prospective member?
who want or need
the skills, the knowledge, and the credibility to succeed
the prime benefit or outcome they require or the problem that need solving
membership to
ARMA & the name of your Chapter
provides
the information, the tools and the support system to help you jump-start your new career.
the solution – the highest value ARMA and your Chapter provides for them
We do this by
connecting you to a worldwide network of best practice professionals, top level educational options, and a variety employment opportunities
supporting information
Unlike
the competition or “others” we
the uniqueness you provide (what they get from you that they can’t get from others)
as shown by
Example
© Sue Froggatt & Mark Levin, 2014 (V1.1)
If you consider what objections they might have – build this in – so your key point of difference stands out (by generation?)

12. 3. Be Prepared to Listen and Respond

13. Be Prepared to Listen and Respond
1. Cost too much
2. Don’t have time to participate
3. Already a members of another group (AIIM, etc.)
4. My employer won’t pay (will only pay for one, budget spent for this year, etc.)
5. Get the benefit anyway
6. Was a member once and didn’t get any benefit
7. Need to think it over
8. Have to talk to supervisor, spouse, partner, etc.
9. Others?????

14. Three little words that only you can use to overcome any objection to joining……

15. Feel “I know exactly how you feel” Felt “I felt the same way myself” Found “I found that ARMA was the best career investment I ever made”

16. 4. Ask to Join Be on the lookout for closing opportunities
2. Help the prospect make a decision
3. Hold to the “two ears, one mouth” rule
4. Create a feeling of personalization

18. I thought of you.

21. I thought of you.

22. 5. Follow Up Send Thanks to everyone Mention conversation
Start welcome/onboarding for new members
Send needed documentation to ARMA HQ – include sponsors
Keep records of as many things as possible
Determine appropriate follow up to non-joiners
Send Recognition Report to HQ

23. ARMA Spring Chapter Recruitment Campaign
Your text here