1. State Of Selling Security
Eric Townsend Intel Corporation
July 2018

2. Why ARE We Talking To You Today
Update On Business Security Trends
Discuss Top 3 Security Use Cases You Can Deploy With Your Customers
Make You Aware of Resources To Help You Scale

3. Eric Townsend Lead America SMB Partner & MSP Marketing Activities
2017: spent over 800+ hours with SMB channel partners
Involved with Channel Peer Groups For 10 Years
Working with Various Industry Partners
RMMs
Distribution Partners
Lets Get Connected

4. State of the SMB Customer Environment

6. Lets talk about security

7. Polling Question #1
How Many Of Your Customers Have Been Impacted By Ransomeware in The Past 12 Months?
0 - 25% of My Customers
% of My Customers
% of My Customers
More than 75% of My Customers

8. 100+ Terrifying Cybercrime and Cybersecurity Statistics & Trends [2018 EDITION]
Ransomware has passed malware as the biggest impacts in 2017
Globally, cybercrime was the 2nd most reported crime in 2016 (Source: PWC)
An attacker resides within a network for an average 146 days before detection. (Source: Microsoft)
Hackers are attacking computers and networks at a “near-constant rate”, with an average of one attack every 39 seconds. (Source: University of Maryland)
Most network intrusions—63 percent—are the result of compromised user passwords and usernames. (Source: Microsoft)
$500 billion: Microsoft’s estimate for the total potential cost of cybercrime to the global community. (Source: Microsoft)
$14 billion: The amount the U.S. government spent in 2017 on cybersecurity. (Source: CIO)
43 percent of cyber attacks against businesses worldwide target small companies. (Source: Symantec)
Link To Report:
Source: Comparitech

9. How Are Security Attacks Are Happening
Source: hackmageddon.com

10. Who Is Being Targeted
Source: hackmageddon.com

11. Polling Question #2
How Important Are Security Demands In Your 2018 PC Refresh Sales Opportunities?
It Will help drive 25% of PC REFRESH Sales Opportunities
It Will help drive 50% of PC REFRESH Sales Opportunities
It Will help drive 75% of PC REFRESH Sales Opportunities
It Will help drive 90+% of PC REFRESH Sales Opportunities

12. Top 3 Security Use Cases You Can Deploy With Your Customers
Security Patching
Machine quarantine & Reimage
Multifactor Authentication

13. Security Patching Use Case
Patching is critical – missed patches create risk and are costly to remediate
Intel vPro Technology’s remote power on/off insures patches get done NOW
End user value: Better security, no 8:00 am reboots that delay productivity
Service Provider value
Lower costs as chasing failed patches is eliminated
Improved performance on customer-facing patching reports

14. Machine Quarantine & Re-imaging Use Cases
Use Case: quickly isolate a suspect PC from the rest of the network and minimize the malware remediation costs
Technology Used
Isolate using Intel vPro remote power down
Remote diagnose using Intel vPro’s out-of-band (below the OS) ability
Remote re-imaging using Intel vPro’s KVM Remote Control (rather than spending more than 10 minutes on the diagnosis)
End user value
Minimizes impact of successful attacks
Reduces downtime to minimize loss of productivity
Service provider value
Simplifies remediation
Results in a cleaner end-state on the PC
Saves time and guesswork
“We ran into an issue yesterday on a non-vPro machine where the customer had fallen for a malware scam. We had to walk the user thru BIOS settings on the phone, which is painful. vPro would have definitely shortened the time to resolve an issue like that. Not having to drive to our customers—some are hours away—saves us a lot of time. We save over three hours on an OS repair..
Sam Suglio, Operations Manager, DMA Tech Solutions

15. Multifactor Authentication (MFA) Use Cases
Multifactor authentication combines “something you are”, “something you have”, “something you know”, and/or “somewhere you are” to confirm user identity
Intel Authenticate provides authentication function at the hardware level where tampering is much more difficult
End user value: much better security
Service provider value
Dramatically improved offering to in area of top customer concern
Widely available on 6th, 7th and 8th Gen Core vPro Processor-based systems

16. Tools To Help You Scale

17. vPro Security Activation program
For qualified Lenovo Channel Partners who:
Manage at least 500 endpoints for SMB customers
Operate in North America
Takes you step-by-step through deploying vPro Security technologies
Qualify for free seed systems
Focus on sell-able solutions
Interested? Let us know at

18. Security Sales Tools Briefcase

19. Q’3 2018 ITP 8th Gen Core vPro & Optane Branded Points Promotions

20. Polling Question #3
Which of These Tools Would Help You In The Sales Process Around Security & PC Refresh?
Sales Brief Showing The Different Security Features Between Windows 7 & Windows 10 Pro Intel Based PC Solutions
Infographic Listing Top Security Stats Of 2017
Social Media Images About Security Impacts On Businesses in 2017
Technical Whitepaper Detailing What The New 8th Gen Core vPro & Windows 10 Pro Features Can Help A Company Be More Secure

21. Summary – Call To Action
Educate your customer on Today’s Security Threats
Sign Up For the Intel Security Activation Program
Take Advantage of ITP Q’3 Points Promotions Related To Lenovo Desktops & Notebooks

23. Side Channel Security Issue
External Security Advisory landing page:
For Reporting Security Issues