1. Motivating young people to improve their literacy
Jonathan Douglas
Director
National Literacy Trust
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2. Reading for pleasure matters

3. So… Extrinsic motivation supports social inclusion
Intrinsic motivation supports social inclusion and mobility

4. Young peoples’ attitudes to being a reader

5. The professional challenge in this

6. How do you creative intrinsic motivation?
Redefine the experience of literacy as something valuable and meaningful for those who don’t see it as relevant for their lives

7. Reading cultures?

8. Offer easy access on their terms

9. Make it social

10. Changing how we promote literacy
Systems to audiences
Solitary to social
Linear to interactive

11. Jonathan. douglas@literacytrust. org. uk www. literacytrust. org
Thank you!