1. ADDITIONAL AUDIENCE
Over 50% of kiwis now watch some form of online video during their day – this phenomena is being pushed by social media platforms, Facebook video in particular. 1 in 5 are watching video clips on their mobile phone, growing 22% in the last year. Having identified this growing audience segment, Herald Focus produces urgent and current quick fire video content through the day as events unfold, while also producing thought provoking content, that delves deeper into news and current affairs.
Increased viewership due to coverage of cyclone Debbie and cyclone Cook.
Herald Focus videos are viewed across NZME digital assets including nzherald.co.nz, watchme.co.nz and social channels.
SOURCE: Brightcove Analytics, Nielsen CMI Q2 16 – Q1 17