1. Pathos Ethos Logos
The art of Persuasion

2. Pathos: Appeal to Emotions
Stirs up emotions like sympathy and empathy in
the audience. “Pulls at the heart strings” 
Accept a claim based on how it makes you feel
without fully analyzing the rationale behind the claim. 
Methods:
Story telling
Imagery
Figurative language
threats
Emotive language ( words that stir up emotions)
Effects: Evokes an emotional and often irrational response

3. Logos: Appeals to Logic
Relies on the audience’s intelligence to persuade them.
uses logical chains of reasoning supporting all claims
Intelligent/Educated people are more skeptical of emotional arguments and more receptive to logos. Academic arguments are LOGOS
Methods: Proven cited FACTS.
Should evoke a rational response because people will check to see if the facts can be proven

4. Ethos: Appeal to ethics and morals
Person’s credibility with a given audience.
Ethos is an effective persuasive strategy because when we believe that the speaker does not intend to do us harm, we are more willing to listen to what s/he has to say.
EXAMPLE: When a judge comments on a legal precedent, audiences tend to listen because it is the job of a judge to know the nature of past legal cases
It is the moral/ethical thing to do
Works because it shows respect for the audiences values and morals

5. Scene 3, 2, 1 chart Fold your paper into three columns ( hotdog)
First column- technique
Second column- quote
Third column- explanation
For Scene 3- you need two examples of each ( 6 total) ( Pods)
For Scene 1 and 2 – you need one example of each (3 total) (Hwk)
* Be sure you annotate these in your play also, especially the warrant.